How to connect LeadMagic and Firecrawl
Create a New Scenario to Connect LeadMagic and Firecrawl
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or Firecrawl will be your first step. To do this, click "Choose an app," find LeadMagic or Firecrawl, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node
Select the LeadMagic node from the app selection panel on the right.

LeadMagic
Configure the LeadMagic
Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the LeadMagic node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Firecrawl
Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the LeadMagic and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LeadMagic and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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LeadMagic
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring LeadMagic, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and Firecrawl integration works as expected. Depending on your setup, data should flow between LeadMagic and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LeadMagic and Firecrawl
LeadMagic + Firecrawl + Slack: When a new lead is found in LeadMagic, Firecrawl scrapes data from the lead's website. A message is then sent to a designated Slack channel to notify the sales team of the new lead and its website data.
Firecrawl + LeadMagic + Airtable: Firecrawl scrapes website data, and LeadMagic finds related company information. Both the website data and lead information are then stored in Airtable for further analysis.
LeadMagic and Firecrawl integration alternatives
About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ LeadMagic and Firecrawl
How can I connect my LeadMagic account to Firecrawl using Latenode?
To connect your LeadMagic account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LeadMagic and click on "Connect".
- Authenticate your LeadMagic and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich leads from LeadMagic with SEO data via Firecrawl?
Yes, you can! Latenode enables seamless data transfer, enriching LeadMagic leads with valuable SEO insights from Firecrawl, boosting lead quality and sales effectiveness.
What types of tasks can I perform by integrating LeadMagic with Firecrawl?
Integrating LeadMagic with Firecrawl allows you to perform various tasks, including:
- Automatically adding new LeadMagic leads to Firecrawl for SEO analysis.
- Updating LeadMagic lead records with keyword rankings found by Firecrawl.
- Triggering personalized email campaigns based on Firecrawl's SEO data.
- Creating reports combining lead information and SEO performance metrics.
- Monitoring competitor keyword strategies based on new LeadMagic sign-ups.
How easily can I filter leads in LeadMagic before sending them to Firecrawl?
Latenode’s visual editor lets you create precise filters using AND/OR logic to selectively send high-value LeadMagic leads to Firecrawl for analysis.
Are there any limitations to the LeadMagic and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Large data volumes from Firecrawl may affect workflow execution speed.
- Custom Firecrawl fields might require JavaScript for full compatibility.
- API rate limits on either LeadMagic or Firecrawl can impact data transfer.