How to connect LeadMagic and FreeAgent
Create a New Scenario to Connect LeadMagic and FreeAgent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or FreeAgent will be your first step. To do this, click "Choose an app," find LeadMagic or FreeAgent, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node
Select the LeadMagic node from the app selection panel on the right.

LeadMagic
Configure the LeadMagic
Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreeAgent Node
Next, click the plus (+) icon on the LeadMagic node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.

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FreeAgent

Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the LeadMagic and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LeadMagic and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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FreeAgent
Trigger on Webhook
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LeadMagic
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring LeadMagic, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and FreeAgent integration works as expected. Depending on your setup, data should flow between LeadMagic and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LeadMagic and FreeAgent
LeadMagic + FreeAgent + Slack: When a new lead is identified in LeadMagic, a corresponding contact is created in FreeAgent. A notification is then sent to the sales team in Slack to inform them of the new lead.
FreeAgent + LeadMagic + Google Sheets: When a new invoice is created in FreeAgent, the associated client's profile is searched in LeadMagic. The client information and invoice details are then added as a new row to a Google Sheet.
LeadMagic and FreeAgent integration alternatives
About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
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FAQ LeadMagic and FreeAgent
How can I connect my LeadMagic account to FreeAgent using Latenode?
To connect your LeadMagic account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LeadMagic and click on "Connect".
- Authenticate your LeadMagic and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create FreeAgent invoices from new LeadMagic leads?
Yes, you can! Latenode allows you to automate invoice creation in FreeAgent whenever a new lead is captured in LeadMagic, saving you time and ensuring prompt billing.
What types of tasks can I perform by integrating LeadMagic with FreeAgent?
Integrating LeadMagic with FreeAgent allows you to perform various tasks, including:
- Create new FreeAgent clients from qualified LeadMagic leads automatically.
- Update FreeAgent client details based on LeadMagic lead information changes.
- Trigger invoice creation in FreeAgent when a deal closes in LeadMagic.
- Send payment reminders via LeadMagic based on FreeAgent invoice statuses.
- Log LeadMagic interactions against contacts in FreeAgent for better tracking.
How can I use JavaScript to transform LeadMagic data before sending it to FreeAgent?
Latenode's JavaScript blocks let you customize data transformations, enrich information, and handle complex logic before updating records in FreeAgent.
Are there any limitations to the LeadMagic and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require advanced JavaScript knowledge.
- Real-time synchronization depends on the API rate limits of both apps.
- Custom fields in LeadMagic might need manual mapping to FreeAgent fields.