How to connect LeadMagic and Google Business Profile
Create a New Scenario to Connect LeadMagic and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or Google Business Profile will be your first step. To do this, click "Choose an app," find LeadMagic or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node
Select the LeadMagic node from the app selection panel on the right.

LeadMagic
Configure the LeadMagic
Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the LeadMagic node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the LeadMagic and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LeadMagic and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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LeadMagic
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring LeadMagic, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and Google Business Profile integration works as expected. Depending on your setup, data should flow between LeadMagic and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LeadMagic and Google Business Profile
LeadMagic + Google Business Profile + Slack: When LeadMagic finds a new B2B Profile, the information is sent to Google Business Profile to create a post. Then, a message with the created post and LeadMagic profile information is sent to a Slack channel.
Google Business Profile + LeadMagic + Google Sheets: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. LeadMagic then searches for the reviewer's profile to update lead information.
LeadMagic and Google Business Profile integration alternatives
About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ LeadMagic and Google Business Profile
How can I connect my LeadMagic account to Google Business Profile using Latenode?
To connect your LeadMagic account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LeadMagic and click on "Connect".
- Authenticate your LeadMagic and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from new LeadMagic entries?
Yes, you can! Latenode's visual editor makes it easy to sync new LeadMagic leads and automatically update your Google Business Profile, saving time and improving data consistency.
What types of tasks can I perform by integrating LeadMagic with Google Business Profile?
Integrating LeadMagic with Google Business Profile allows you to perform various tasks, including:
- Create new Google Business Profile posts from LeadMagic entries.
- Update Google Business Profile contact info using LeadMagic data.
- Send thank you messages to new LeadMagic leads via GBP messaging.
- Log new LeadMagic entries as GBP customer interactions.
- Analyze LeadMagic data to improve GBP ad campaign performance.
Can I filter LeadMagic leads before updating GBP?
Yes! Latenode's advanced filtering and data transformation tools let you process leads based on any criteria before updating your Google Business Profile.
Are there any limitations to the LeadMagic and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the LeadMagic and Google Business Profile APIs may affect performance.
- Complex data transformations may require JavaScript knowledge.
- Initial setup requires valid credentials and permissions for both platforms.