How to connect Lemlist and Businessmap
Create a New Scenario to Connect Lemlist and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Businessmap will be your first step. To do this, click "Choose an app," find Lemlist or Businessmap, and select the appropriate trigger to start the scenario.

Add the Lemlist Node
Select the Lemlist node from the app selection panel on the right.


Lemlist

Add the Businessmap Node
Next, click the plus (+) icon on the Lemlist node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.


Lemlist
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Businessmap


Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Lemlist and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lemlist and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Lemlist
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Lemlist, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Businessmap integration works as expected. Depending on your setup, data should flow between Lemlist and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lemlist and Businessmap
Lemlist + Businessmap + Slack: When a new activity occurs in Lemlist (e.g., a lead responds or converts), a card is created in Businessmap to track follow-up actions, and a message is sent to a Slack channel to notify the team.
Businessmap + Lemlist + Google Sheets: When a card is updated in Businessmap, the associated lead is added to a Lemlist campaign, and details about the update are logged in a Google Sheet.
Lemlist and Businessmap integration alternatives

About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Lemlist and Businessmap
How can I connect my Lemlist account to Businessmap using Latenode?
To connect your Lemlist account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lemlist and click on "Connect".
- Authenticate your Lemlist and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Businessmap when new leads engage in Lemlist?
Yes, you can! Latenode enables real-time synchronization, ensuring Businessmap reflects the latest Lemlist engagement. Enhance lead management by instantly triggering updates upon email opens or clicks.
What types of tasks can I perform by integrating Lemlist with Businessmap?
Integrating Lemlist with Businessmap allows you to perform various tasks, including:
- Automatically creating Businessmap cards for new Lemlist leads.
- Updating lead stages in Businessmap based on Lemlist campaign activity.
- Triggering personalized follow-up sequences based on Businessmap card updates.
- Logging Lemlist email engagement data directly within Businessmap.
- Creating custom reports combining Lemlist and Businessmap data in Latenode.
Can I use JavaScript to transform data between Lemlist and Businessmap?
Yes! Latenode's JavaScript blocks enable complex data transformations, ensuring seamless compatibility between Lemlist and Businessmap's data structures.
Are there any limitations to the Lemlist and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may require custom configuration due to API rate limits.
- Complex custom fields might need JavaScript transformation for optimal mapping.
- Real-time updates depend on the API availability and reliability of both platforms.