Lemlist and Customer.io Integration

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Enrich Customer.io profiles based on Lemlist campaign engagement, personalizing follow-ups. Latenode's visual editor and affordable execution pricing make complex, multi-stage personalization easy to build and scale.

Lemlist + Customer.io integration

Connect Lemlist and Customer.io in minutes with Latenode.

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Swap Apps

Lemlist

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Lemlist and Customer.io

Create a New Scenario to Connect Lemlist and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Customer.io will be your first step. To do this, click "Choose an app," find Lemlist or Customer.io, and select the appropriate trigger to start the scenario.

Add the Lemlist Node

Select the Lemlist node from the app selection panel on the right.

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Lemlist

Configure the Lemlist

Click on the Lemlist node to configure it. You can modify the Lemlist URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Lemlist

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Connect Lemlist

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Lemlist node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Lemlist

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Lemlist

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Customer.io

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#2 Customer.io

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Connection *

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Connect Customer.io

Sign In

Run node once

Configure the Lemlist and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Lemlist and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Lemlist, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Customer.io integration works as expected. Depending on your setup, data should flow between Lemlist and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Lemlist and Customer.io

Lemlist + Customer.io + Slack: When a new activity occurs in Lemlist, a lead is added or updated in Customer.io. Subsequently, a notification is sent to the sales team in Slack to alert them of the new lead.

Customer.io + Lemlist + Airtable: When a user is added to a segment in Customer.io, the user is added to a Lemlist campaign. The details of this process are then logged in Airtable for tracking and analysis.

Lemlist and Customer.io integration alternatives

About Lemlist

Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Lemlist and Customer.io

How can I connect my Lemlist account to Customer.io using Latenode?

To connect your Lemlist account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Lemlist and click on "Connect".
  • Authenticate your Lemlist and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Customer.io profiles based on Lemlist campaign activity?

Yes, you can! Latenode allows real-time updates, triggering actions in Customer.io based on Lemlist events using advanced logic and custom JavaScript, ensuring synchronized customer data.

What types of tasks can I perform by integrating Lemlist with Customer.io?

Integrating Lemlist with Customer.io allows you to perform various tasks, including:

  • Automatically adding new Lemlist leads to Customer.io as new users.
  • Updating Customer.io profiles when a lead interacts with a Lemlist campaign.
  • Triggering personalized email sequences in Customer.io after a Lemlist email reply.
  • Segmenting Customer.io users based on Lemlist campaign engagement.
  • Creating detailed reports combining Lemlist and Customer.io data.

Can I use JavaScript to customize my Lemlist-Customer.io workflows?

Yes! Latenode allows you to use JavaScript code blocks to enhance your integrations for complex data transformations and custom logic.

Are there any limitations to the Lemlist and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data synchronization may take time depending on dataset size.
  • Complex JavaScript functions require programming knowledge.
  • API rate limits from Lemlist or Customer.io can affect workflow speed.

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