How to connect Lemlist and Formaloo
Create a New Scenario to Connect Lemlist and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Formaloo will be your first step. To do this, click "Choose an app," find Lemlist or Formaloo, and select the appropriate trigger to start the scenario.

Add the Lemlist Node
Select the Lemlist node from the app selection panel on the right.


Lemlist

Add the Formaloo Node
Next, click the plus (+) icon on the Lemlist node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.


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Formaloo

Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Lemlist and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lemlist and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Lemlist
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Lemlist, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Formaloo integration works as expected. Depending on your setup, data should flow between Lemlist and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lemlist and Formaloo
Formaloo + Lemlist + Slack: When a new row is added to a Formaloo form, the lead's information is added to a Lemlist campaign. A notification is then sent to a Slack channel to inform the sales team of the new lead.
Formaloo + Lemlist + Google Sheets: When a new row is added to a Formaloo form, the data is added to a Google Sheet. If the lead qualifies based on the form data, they are added to a Lemlist campaign and the result is logged in Google Sheets.
Lemlist and Formaloo integration alternatives

About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Lemlist and Formaloo
How can I connect my Lemlist account to Formaloo using Latenode?
To connect your Lemlist account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lemlist and click on "Connect".
- Authenticate your Lemlist and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Lemlist contacts based on Formaloo form submissions?
Yes, you can! Latenode allows you to create real-time updates using its visual editor. This keeps your outreach lists current based on form data, improving campaign relevance.
What types of tasks can I perform by integrating Lemlist with Formaloo?
Integrating Lemlist with Formaloo allows you to perform various tasks, including:
- Add new leads from Formaloo form submissions to Lemlist campaigns.
- Update contact information in Lemlist from Formaloo responses.
- Trigger personalized email sequences in Lemlist based on Formaloo data.
- Segment Lemlist contacts based on Formaloo survey responses.
- Create detailed reports combining campaign and form data.
How do I handle bounced emails in Lemlist using Latenode workflows?
Latenode lets you automatically update contact statuses in Formaloo when Lemlist detects a bounce, keeping your data clean and accurate across platforms.
Are there any limitations to the Lemlist and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript code blocks.
- Real-time updates depend on the API request limits of both apps.
- Historical data synchronization requires a separate workflow setup.