How to connect Lemlist and Google Business Profile
Create a New Scenario to Connect Lemlist and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Google Business Profile will be your first step. To do this, click "Choose an app," find Lemlist or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Lemlist Node
Select the Lemlist node from the app selection panel on the right.


Lemlist

Add the Google Business Profile Node
Next, click the plus (+) icon on the Lemlist node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Lemlist and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lemlist and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Lemlist
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Lemlist, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Google Business Profile integration works as expected. Depending on your setup, data should flow between Lemlist and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lemlist and Google Business Profile
Google Business Profile + Slack + Lemlist: When a new or updated review is received on Google Business Profile, a notification is sent to a Slack channel. If the review is positive, the reviewer's information (if available) is used to find or create a lead in Lemlist and add them to a specific campaign.
Google Business Profile + Lemlist + Google Sheets: A new or updated review in Google Business Profile triggers a search for a corresponding lead in Lemlist. The review content and lead data are then added as a new row in Google Sheets for tracking and analysis.
Lemlist and Google Business Profile integration alternatives

About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Lemlist and Google Business Profile
How can I connect my Lemlist account to Google Business Profile using Latenode?
To connect your Lemlist account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lemlist and click on "Connect".
- Authenticate your Lemlist and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize Lemlist campaigns based on Google Business Profile reviews?
Yes, you can! Latenode allows you to trigger personalized Lemlist sequences based on new reviews. This enables targeted follow-ups, boosting engagement and customer satisfaction.
What types of tasks can I perform by integrating Lemlist with Google Business Profile?
Integrating Lemlist with Google Business Profile allows you to perform various tasks, including:
- Automatically add positive reviewers to a personalized Lemlist campaign.
- Send follow-up emails to reviewers requesting testimonials.
- Update lead information in Lemlist based on Google Business Profile data.
- Trigger internal notifications for negative reviews via Lemlist.
- Create targeted email sequences based on review sentiment.
CanIautomaticallyupdatesalesleadsfromLemlisttoGoogleBusinessProfile?
Yes! Latenode automates data sync between the apps. Streamline lead management, ensure consistent contact details, and save valuable time.
Are there any limitations to the Lemlist and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization is subject to API rate limits.
- Complex data transformations may require custom JavaScript code.
- Historical Google Business Profile data import may require manual setup.