How to connect Lemlist and Instagram for Business
Create a New Scenario to Connect Lemlist and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Instagram for Business will be your first step. To do this, click "Choose an app," find Lemlist or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Lemlist Node
Select the Lemlist node from the app selection panel on the right.


Lemlist

Add the Instagram for Business Node
Next, click the plus (+) icon on the Lemlist node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Lemlist and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lemlist and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Lemlist, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Instagram for Business integration works as expected. Depending on your setup, data should flow between Lemlist and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lemlist and Instagram for Business
Lemlist + Instagram for Business + Slack: When a lead shows new activity in Lemlist (e.g., email open, click), and there's new media posted to the Instagram business account, the team is notified in Slack.
Instagram for Business + Lemlist + HubSpot: When new media is posted on Instagram, find or create a lead in Lemlist and then create/update contact in HubSpot.
Lemlist and Instagram for Business integration alternatives

About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Lemlist and Instagram for Business
How can I connect my Lemlist account to Instagram for Business using Latenode?
To connect your Lemlist account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lemlist and click on "Connect".
- Authenticate your Lemlist and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically personalize Instagram DMs based on Lemlist campaign data?
Yes, you can! Latenode's visual editor simplifies complex logic. Use Lemlist data to craft hyper-personalized Instagram messages, boosting engagement and conversions effortlessly.
What types of tasks can I perform by integrating Lemlist with Instagram for Business?
Integrating Lemlist with Instagram for Business allows you to perform various tasks, including:
- Automatically adding new Lemlist leads to an Instagram follow list.
- Sending personalized Instagram DMs to Lemlist prospects.
- Tracking Instagram engagement metrics within Lemlist campaigns.
- Creating Lemlist tasks when new comments appear on Instagram posts.
- Updating Lemlist lead status based on Instagram activity.
How can I use JavaScript to enhance my Lemlist automation?
Latenode allows adding custom JavaScript code to manipulate Lemlist data, enabling advanced filtering and transformations not available in the visual editor.
Are there any limitations to the Lemlist and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect the speed of data retrieval.
- Certain advanced Lemlist features may require custom JavaScript implementation.
- Changes to Instagram's API could temporarily impact the integration's functionality.