How to connect Lemlist and Omnisend
Create a New Scenario to Connect Lemlist and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lemlist, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lemlist or Omnisend will be your first step. To do this, click "Choose an app," find Lemlist or Omnisend, and select the appropriate trigger to start the scenario.

Add the Lemlist Node
Select the Lemlist node from the app selection panel on the right.


Lemlist

Add the Omnisend Node
Next, click the plus (+) icon on the Lemlist node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Omnisend

Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Lemlist and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lemlist and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Lemlist
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Lemlist, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lemlist and Omnisend integration works as expected. Depending on your setup, data should flow between Lemlist and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lemlist and Omnisend
Lemlist + Omnisend + Google Sheets: When a new lead is added in Lemlist, this automation creates a corresponding contact in Omnisend and logs the lead's details into a specified Google Sheets spreadsheet.
Omnisend + Lemlist + Pipedrive: When a contact in Omnisend triggers a custom event, they are automatically added to a Lemlist campaign. A new lead is then created in Pipedrive with the contact's details.
Lemlist and Omnisend integration alternatives

About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Lemlist and Omnisend
How can I connect my Lemlist account to Omnisend using Latenode?
To connect your Lemlist account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lemlist and click on "Connect".
- Authenticate your Lemlist and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from new Lemlist leads?
Yes, you can! Latenode allows you to automatically trigger Omnisend email sequences when new leads are added in Lemlist, ensuring timely engagement and personalized communication.
What types of tasks can I perform by integrating Lemlist with Omnisend?
Integrating Lemlist with Omnisend allows you to perform various tasks, including:
- Add new Lemlist leads to Omnisend as subscribers.
- Update contact properties in Omnisend based on Lemlist activity.
- Trigger personalized email campaigns in Omnisend from Lemlist events.
- Segment Omnisend subscribers based on Lemlist campaign performance.
- Create custom reports combining data from Lemlist and Omnisend.
What Lemlist data can Latenode access and use?
Latenode can access lead data, campaign statistics, and activity logs,enabling dynamic, data-driven automation workflows.
Are there any limitations to the Lemlist and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time synchronization may be subject to API rate limits.
- Complex data transformations may require custom JavaScript code.
- Certain advanced Lemlist/Omnisend features might not be directly supported.