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Connect Magento to Google Analytics to track e-commerce data and boost marketing ROI. Latenode’s visual editor simplifies automation while its affordable pay-by-execution pricing makes advanced tracking accessible. Use Javascript for custom analytics.
Connect Magento and Google Analytics in minutes with Latenode.
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Create a New Scenario to Connect Magento and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Magento, triggered by another scenario, or executed manually (for testing purposes). In most cases, Magento or Google Analytics will be your first step. To do this, click "Choose an app," find Magento or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Magento Node
Select the Magento node from the app selection panel on the right.
Magento
Add the Google Analytics Node
Next, click the plus (+) icon on the Magento node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Magento
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Magento and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Magento and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Magento
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Magento, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Magento and Google Analytics integration works as expected. Depending on your setup, data should flow between Magento and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Magento + Google Analytics + Mailchimp: When a new order is placed in Magento, send an event to Google Analytics to track conversions. Then, add the new customer to a specific segment or tag in Mailchimp for targeted email campaigns.
Google Analytics + Magento + Slack: Run a daily sales performance report in Google Analytics. Summarize the key metrics and post the report, along with any alerts for significant changes, to a designated Slack channel.
About Magento
Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Magento account to Google Analytics using Latenode?
To connect your Magento account to Google Analytics on Latenode, follow these steps:
Can I track abandoned cart recovery effectiveness?
Yes, you can! Latenode’s visual editor makes it easy to send data between Magento and Google Analytics. Track recovered carts and attribute revenue, optimizing recovery campaigns for maximum impact.
What types of tasks can I perform by integrating Magento with Google Analytics?
Integrating Magento with Google Analytics allows you to perform various tasks, including:
Can I customize how Magento data is sent to Google Analytics?
Yes, with Latenode's JavaScript blocks, you can transform and filter Magento data before sending it to Google Analytics, ensuring accuracy and relevance.
Are there any limitations to the Magento and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: