Magento and Google Analytics Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Connect Magento to Google Analytics to track e-commerce data and boost marketing ROI. Latenode’s visual editor simplifies automation while its affordable pay-by-execution pricing makes advanced tracking accessible. Use Javascript for custom analytics.

Magento + Google Analytics integration

Connect Magento and Google Analytics in minutes with Latenode.

Start for free

Automate your workflow

Swap Apps

Magento

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Magento and Google Analytics

Create a New Scenario to Connect Magento and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Magento, triggered by another scenario, or executed manually (for testing purposes). In most cases, Magento or Google Analytics will be your first step. To do this, click "Choose an app," find Magento or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Magento Node

Select the Magento node from the app selection panel on the right.

+
1

Magento

Configure the Magento

Click on the Magento node to configure it. You can modify the Magento URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Magento

Node type

#1 Magento

/

Name

Untitled

Connection *

Select

Map

Connect Magento

Sign In
⏵

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Magento node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

1

Magento

âš™

+
2

Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

1

Magento

âš™

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Sign In
⏵

Run node once

Configure the Magento and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Magento

âš™

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Google Analytics Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

⏵

Run node once

Set Up the Magento and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

âš™

6

AI Anthropic Claude 3

âš™

+
7

Google Analytics

1

Trigger on Webhook

âš™

2

Magento

âš™

âš™

3

Iterator

âš™

+
4

Webhook response

Save and Activate the Scenario

After configuring Magento, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Magento and Google Analytics integration works as expected. Depending on your setup, data should flow between Magento and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Magento and Google Analytics

Magento + Google Analytics + Mailchimp: When a new order is placed in Magento, send an event to Google Analytics to track conversions. Then, add the new customer to a specific segment or tag in Mailchimp for targeted email campaigns.

Google Analytics + Magento + Slack: Run a daily sales performance report in Google Analytics. Summarize the key metrics and post the report, along with any alerts for significant changes, to a designated Slack channel.

Magento and Google Analytics integration alternatives

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Magento and Google Analytics

How can I connect my Magento account to Google Analytics using Latenode?

To connect your Magento account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Magento and click on "Connect".
  • Authenticate your Magento and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track abandoned cart recovery effectiveness?

Yes, you can! Latenode’s visual editor makes it easy to send data between Magento and Google Analytics. Track recovered carts and attribute revenue, optimizing recovery campaigns for maximum impact.

What types of tasks can I perform by integrating Magento with Google Analytics?

Integrating Magento with Google Analytics allows you to perform various tasks, including:

  • Track e-commerce conversion rates in real time.
  • Automatically send Magento order data to Google Analytics.
  • Monitor customer behavior across your online store.
  • Create personalized marketing campaigns based on purchase history.
  • Analyze product performance and sales trends.

Can I customize how Magento data is sent to Google Analytics?

Yes, with Latenode's JavaScript blocks, you can transform and filter Magento data before sending it to Google Analytics, ensuring accuracy and relevance.

Are there any limitations to the Magento and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from before the integration will not be automatically synced.
  • Complex custom attributes in Magento may require custom mapping.
  • Google Analytics sampling can affect accuracy with very high traffic volumes.

Try now