Magento and Mailchimp Integration

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Automatically add new Magento customers to Mailchimp lists and nurture leads with targeted campaigns. Latenode's visual editor and affordable execution pricing let you build complex customer journeys without code or breaking the bank.

Magento + Mailchimp integration

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Magento

Mailchimp

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Magento and Mailchimp

Create a New Scenario to Connect Magento and Mailchimp

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Magento, triggered by another scenario, or executed manually (for testing purposes). In most cases, Magento or Mailchimp will be your first step. To do this, click "Choose an app," find Magento or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Magento Node

Select the Magento node from the app selection panel on the right.

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Magento

Configure the Magento

Click on the Magento node to configure it. You can modify the Magento URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Magento

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Connect Magento

Sign In

Run node once

Add the Mailchimp Node

Next, click the plus (+) icon on the Magento node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Authenticate Mailchimp

Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.

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Connect Mailchimp

Sign In

Run node once

Configure the Magento and Mailchimp Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mailchimp Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Magento and Mailchimp Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Magento, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Magento and Mailchimp integration works as expected. Depending on your setup, data should flow between Magento and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Magento and Mailchimp

Magento + WooCommerce + Mailchimp: When a new customer is created in Magento, their information is also used to create a new customer in WooCommerce. This new customer is then added as a subscriber to a specified list in Mailchimp for targeted email campaigns.

Magento + Mailchimp + Slack: When a new customer is created in Magento, they are added as a new subscriber in Mailchimp. When the new subscriber is added to Mailchimp, a notification is sent to a designated Slack channel to alert the team.

Magento and Mailchimp integration alternatives

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

See how Latenode works

FAQ Magento and Mailchimp

How can I connect my Magento account to Mailchimp using Latenode?

To connect your Magento account to Mailchimp on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Magento and click on "Connect".
  • Authenticate your Magento and Mailchimp accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add new Magento customers to a Mailchimp list?

Yes, you can! Latenode’s visual editor simplifies this automation. Automatically sync new customer data, boosting your marketing efforts with targeted campaigns.

What types of tasks can I perform by integrating Magento with Mailchimp?

Integrating Magento with Mailchimp allows you to perform various tasks, including:

  • Syncing new Magento customer data to a Mailchimp audience.
  • Triggering email campaigns based on Magento purchase events.
  • Updating customer profiles in Mailchimp with Magento order data.
  • Segmenting Mailchimp audiences using Magento customer attributes.
  • Adding abandoned cart data from Magento to Mailchimp for retargeting.

Can I use Javascript functions to transform Magento data for Mailchimp?

Yes, Latenode allows you to use Javascript to modify Magento data before it reaches Mailchimp, ensuring precise data mapping.

Are there any limitations to the Magento and Mailchimp integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time sync depends on the API limits of both Magento and Mailchimp.
  • Custom Magento attributes might need manual mapping to Mailchimp fields.

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