How to connect Mailchimp and Bigin by Zoho CRM
Create a New Scenario to Connect Mailchimp and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Mailchimp or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Mailchimp node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Mailchimp and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailchimp, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Mailchimp and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Bigin by Zoho CRM
Mailchimp + Bigin by Zoho CRM + Slack: When a new subscriber joins a Mailchimp list, a new contact is created in Bigin by Zoho CRM. Then, a message is sent to a Slack channel to notify the sales team about the new contact.
Bigin by Zoho CRM + Mailchimp + Google Sheets: When a deal is closed in Bigin by Zoho CRM, the contact's email is used to add them to a specific Mailchimp list. A new row is then added to a Google Sheet to record the sale details.
Mailchimp and Bigin by Zoho CRM integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Mailchimp and Bigin by Zoho CRM
How can I connect my Mailchimp account to Bigin by Zoho CRM using Latenode?
To connect your Mailchimp account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Bigin contacts to Mailchimp?
Yes, with Latenode you can! Automatically add new Bigin by Zoho CRM contacts to Mailchimp lists and target them with campaigns. Our visual editor simplifies the whole automation.
What types of tasks can I perform by integrating Mailchimp with Bigin by Zoho CRM?
Integrating Mailchimp with Bigin by Zoho CRM allows you to perform various tasks, including:
- Add new Bigin contacts to a Mailchimp list.
- Update contact information in Mailchimp from Bigin.
- Trigger Mailchimp campaigns from Bigin events.
- Segment Mailchimp lists based on Bigin data.
- Track Mailchimp campaign performance in Bigin.
How do I handle Mailchimp webhooks effectively within Latenode?
Latenode simplifies webhook handling with visual blocks and JavaScript steps. Process real-time Mailchimp data easily, powering advanced automation.
Are there any limitations to the Mailchimp and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require JavaScript knowledge.
- API rate limits of Mailchimp and Bigin still apply.
- Historical data migration requires custom solutions.