How to connect Mailchimp and Etsy
Create a New Scenario to Connect Mailchimp and Etsy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Etsy will be your first step. To do this, click "Choose an app," find Mailchimp or Etsy, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Etsy Node
Next, click the plus (+) icon on the Mailchimp node, select Etsy from the list of available apps, and choose the action you need from the list of nodes within Etsy.

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Etsy
Authenticate Etsy
Now, click the Etsy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Etsy settings. Authentication allows you to use Etsy through Latenode.
Configure the Mailchimp and Etsy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Etsy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Etsy
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Etsy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Etsy integration works as expected. Depending on your setup, data should flow between Mailchimp and Etsy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Etsy
Etsy + Discord bot: When a new transaction occurs on Etsy, send a celebratory message to a designated Discord channel for the seller community.
Etsy + Mailchimp + Google Sheets: When a new customer places an order on Etsy, add them to a Mailchimp list and record the transaction details in a Google Sheet for sales tracking.
Mailchimp and Etsy integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Etsy
Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.
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See how Latenode works
FAQ Mailchimp and Etsy
How can I connect my Mailchimp account to Etsy using Latenode?
To connect your Mailchimp account to Etsy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and Etsy and click on "Connect".
- Authenticate your Mailchimp and Etsy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add new Etsy customers to a Mailchimp list?
Yes, you can! Latenode automates this, adding new Etsy customers to your Mailchimp list. Triggered by new orders, this keeps your marketing lists fresh and engagement high.
What types of tasks can I perform by integrating Mailchimp with Etsy?
Integrating Mailchimp with Etsy allows you to perform various tasks, including:
- Add new Etsy customers to a specific Mailchimp audience.
- Trigger targeted email campaigns based on Etsy purchase history.
- Update customer profiles in Mailchimp with Etsy order details.
- Segment Mailchimp audiences based on Etsy product categories purchased.
- Send personalized welcome emails to new Etsy buyers via Mailchimp.
How can I personalize Mailchimp emails with Etsy order data?
Latenode lets you map Etsy order data to Mailchimp fields. Use customer names, purchased items, and order dates to create highly relevant emails.
Are there any limitations to the Mailchimp and Etsy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs' update frequency.
- Complex data transformations may require JavaScript knowledge.
- Rate limits apply based on your Mailchimp and Etsy subscription tiers.