How to connect Mailchimp and Facebook Lead Ads
Create a New Scenario to Connect Mailchimp and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Mailchimp or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Mailchimp node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Mailchimp and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Lead Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring Mailchimp, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Mailchimp and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Facebook Lead Ads
Facebook Lead Ads + Mailchimp + Slack: When a new lead is submitted in Facebook Lead Ads, the lead's information is added to a Mailchimp list. Then, a summary of the new lead is sent to a designated Slack channel to notify the team.
Facebook Lead Ads + Mailchimp + Google Sheets: When a new lead is generated from a Facebook Lead Ad, the lead's details are added as a subscriber to a specified Mailchimp audience, and the lead information is simultaneously recorded in a Google Sheets spreadsheet for tracking and analysis.
Mailchimp and Facebook Lead Ads integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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FAQ Mailchimp and Facebook Lead Ads
How can I connect my Mailchimp account to Facebook Lead Ads using Latenode?
To connect your Mailchimp account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I segment leads automatically using form data?
Yes, you can! Latenode allows you to use lead data from Facebook Lead Ads to segment your Mailchimp lists with advanced logic—increasing email relevance and campaign performance.
What types of tasks can I perform by integrating Mailchimp with Facebook Lead Ads?
Integrating Mailchimp with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically adding new leads to a specific Mailchimp audience.
- Triggering targeted email campaigns based on lead form submissions.
- Updating subscriber information in Mailchimp with new lead data.
- Creating personalized welcome emails for new Facebook leads.
- Segmenting leads in Mailchimp based on Facebook Lead Ads form answers.
Can I use custom fields from Facebook Lead Ads in Mailchimp?
Yes, Latenode supports mapping custom fields between Facebook Lead Ads and Mailchimp, enabling highly personalized email campaigns based on lead data.
Are there any limitations to the Mailchimp and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailchimp and Facebook Lead Ads APIs.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration requires manual setup.