How to connect Mailchimp and Firecrawl
Create a New Scenario to Connect Mailchimp and Firecrawl
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Firecrawl will be your first step. To do this, click "Choose an app," find Mailchimp or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Mailchimp node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Firecrawl
Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Mailchimp and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Firecrawl, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Mailchimp and Firecrawl integration works as expected. Depending on your setup, data should flow between Mailchimp and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Firecrawl
Mailchimp + Firecrawl + Slack: When a new campaign is created in Mailchimp, Firecrawl crawls a specified URL. If changes are detected, a message is sent to a designated Slack channel to notify the marketing team of website SEO changes.
Firecrawl + Mailchimp + Google Sheets: When Firecrawl gets results for a crawled URL, the automation will find or create a subscriber in Mailchimp and subsequently update a Google Sheets row with the subscriber information and keyword performance data.
Mailchimp and Firecrawl integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Mailchimp and Firecrawl
How can I connect my Mailchimp account to Firecrawl using Latenode?
To connect your Mailchimp account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Mailchimp campaigns from Firecrawl SEO audits?
Yes, you can! Latenode lets you build workflows triggered by Firecrawl data, automatically creating and sending targeted Mailchimp campaigns. Improve SEO ROI via personalized outreach.
What types of tasks can I perform by integrating Mailchimp with Firecrawl?
Integrating Mailchimp with Firecrawl allows you to perform various tasks, including:
- Automatically adding new Firecrawl leads to Mailchimp lists.
- Triggering email campaigns based on website keyword rankings.
- Segmenting Mailchimp audiences using Firecrawl SEO data.
- Updating Mailchimp subscriber information from Firecrawl reports.
- Sending personalized follow-up emails to users based on site behavior.
How do I handle Mailchimp bounce and unsubscribe events on Latenode?
Latenode lets you create custom workflows that react to bounces/unsubscribes, automatically updating Firecrawl or other systems with the latest data.
Are there any limitations to the Mailchimp and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require some JavaScript coding for advanced data transformation.
- Real-time synchronization depends on the API rate limits of both Mailchimp and Firecrawl.
- Historical Firecrawl data might need pre-processing before importing into Mailchimp.