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Enrich Mailchimp campaigns using search data: automate Google Programmable Search Engine queries and deliver targeted content. Latenode's no-code editor makes complex integrations easy, and its affordable pricing lets you scale affordably.
Connect Mailchimp and Google Programmable Search Engine in minutes with Latenode.
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Create a New Scenario to Connect Mailchimp and Google Programmable Search Engine
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Google Programmable Search Engine will be your first step. To do this, click "Choose an app," find Mailchimp or Google Programmable Search Engine, and select the appropriate trigger to start the scenario.
Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.
Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Programmable Search Engine Node
Next, click the plus (+) icon on the Mailchimp node, select Google Programmable Search Engine from the list of available apps, and choose the action you need from the list of nodes within Google Programmable Search Engine.
Mailchimp
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Google Programmable Search Engine
Authenticate Google Programmable Search Engine
Now, click the Google Programmable Search Engine node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Programmable Search Engine settings. Authentication allows you to use Google Programmable Search Engine through Latenode.
Configure the Mailchimp and Google Programmable Search Engine Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Mailchimp
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Google Programmable Search Engine
Set Up the Mailchimp and Google Programmable Search Engine Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Programmable Search Engine
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Google Programmable Search Engine, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Google Programmable Search Engine integration works as expected. Depending on your setup, data should flow between Mailchimp and Google Programmable Search Engine (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Programmable Search Engine + Mailchimp + Slack: When a user queries the Google Programmable Search Engine and then subscribes to a Mailchimp list, a notification is sent to a designated Slack channel to alert the team of the new subscriber who found the website through search.
Google Programmable Search Engine + Mailchimp + Google Sheets: This automation tracks keywords searched on your website using Google Programmable Search Engine. When a user subscribes to a Mailchimp list after searching, their email and the keyword used are added as a new row to a Google Sheet.
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Google Programmable Search Engine
Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.
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How can I connect my Mailchimp account to Google Programmable Search Engine using Latenode?
To connect your Mailchimp account to Google Programmable Search Engine on Latenode, follow these steps:
Can I automate content discovery for my email campaigns?
Yes! Latenode lets you use Google Programmable Search Engine to find relevant content, automatically adding it to Mailchimp email drafts. This saves time and boosts engagement with dynamically updated content.
What types of tasks can I perform by integrating Mailchimp with Google Programmable Search Engine?
Integrating Mailchimp with Google Programmable Search Engine allows you to perform various tasks, including:
How do I personalize Mailchimp emails with search data?
Use Latenode's visual editor to map Google Programmable Search Engine results to Mailchimp fields, personalizing each email with tailored information for improved relevance.
Are there any limitations to the Mailchimp and Google Programmable Search Engine integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: