How to connect Mailchimp and HeyGen
Create a New Scenario to Connect Mailchimp and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or HeyGen will be your first step. To do this, click "Choose an app," find Mailchimp or HeyGen, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HeyGen Node
Next, click the plus (+) icon on the Mailchimp node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

Mailchimp
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HeyGen

Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Mailchimp and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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HeyGen
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailchimp, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and HeyGen integration works as expected. Depending on your setup, data should flow between Mailchimp and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and HeyGen
Mailchimp + HeyGen + Google Sheets: When a new subscriber joins Mailchimp, a personalized video is generated using HeyGen from a template, and the subscriber's email and video link are recorded in Google Sheets.
HeyGen + Mailchimp + Google Sheets: Generate personalized webinar invitation videos using HeyGen, send them to a Mailchimp list, and then track email open events in Google Sheets.
Mailchimp and HeyGen integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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See how Latenode works
FAQ Mailchimp and HeyGen
How can I connect my Mailchimp account to HeyGen using Latenode?
To connect your Mailchimp account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize videos based on Mailchimp list data?
Yes, you can! Latenode allows you to trigger HeyGen video creation based on Mailchimp segment data, enhancing engagement with personalized content delivered at scale.
What types of tasks can I perform by integrating Mailchimp with HeyGen?
Integrating Mailchimp with HeyGen allows you to perform various tasks, including:
- Automatically generate personalized video greetings for new Mailchimp subscribers.
- Create targeted video ads based on Mailchimp campaign performance data.
- Send automated video updates to specific segments within your Mailchimp lists.
- Personalize onboarding videos based on Mailchimp data tags.
- Trigger video creation when a subscriber reaches a specific milestone in Mailchimp.
How does Latenode enhance my Mailchimp automation potential?
Latenode’s visual editor and built-in Javascript blocks let you create complex workflows extending Mailchimp’s capabilities far beyond standard integrations.
Are there any limitations to the Mailchimp and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- HeyGen video generation credits are separate and depend on your HeyGen subscription.
- Complex data mapping between Mailchimp fields and HeyGen parameters might require custom JavaScript.
- Large Mailchimp lists may require careful workflow optimization to avoid rate limits.