How to connect Mailchimp and Omnisend
Create a New Scenario to Connect Mailchimp and Omnisend
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Omnisend will be your first step. To do this, click "Choose an app," find Mailchimp or Omnisend, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Mailchimp node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Mailchimp and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Omnisend, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Mailchimp and Omnisend integration works as expected. Depending on your setup, data should flow between Mailchimp and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Omnisend
Mailchimp + Omnisend + Facebook Ads: When a subscriber opens an email in Mailchimp or Omnisend, add them to a custom audience in Facebook Ads for targeted advertising.
Shopify + Mailchimp + Omnisend: When a new customer is created in Shopify, their information is added or updated in both Mailchimp and Omnisend to personalize e-commerce product recommendations using both email platforms.
Mailchimp and Omnisend integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Mailchimp and Omnisend
How can I connect my Mailchimp account to Omnisend using Latenode?
To connect your Mailchimp account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Mailchimp subscribers to Omnisend?
Yes, you can! Latenode automates subscriber syncing between Mailchimp and Omnisend, ensuring your contact lists are always up-to-date, saving time, and improving campaign targeting.
What types of tasks can I perform by integrating Mailchimp with Omnisend?
Integrating Mailchimp with Omnisend allows you to perform various tasks, including:
- Adding new Mailchimp subscribers to Omnisend automatically.
- Updating contact properties in Omnisend based on Mailchimp activity.
- Triggering Omnisend automations from Mailchimp campaign events.
- Segmenting contacts in Omnisend based on Mailchimp list membership.
- Creating detailed reports combining data from both platforms.
HowsecureisMailchimpintegrationonLatenode?
Latenode uses secure authentication protocols for Mailchimp, ensuring your data is protected with encryption and adhering to industry best practices.
Are there any limitations to the Mailchimp and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Historical data migration might require custom workflow design.
- Rate limits of Mailchimp and Omnisend APIs still apply.