Mailchimp and Ortto Integration

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Unify marketing efforts by syncing Mailchimp audience data with Ortto's customer journey platform. Latenode's visual editor makes complex data transformations easy. Add custom JavaScript logic and scale affordably as your business grows.

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Mailchimp

Ortto

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailchimp and Ortto

Create a New Scenario to Connect Mailchimp and Ortto

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Ortto will be your first step. To do this, click "Choose an app," find Mailchimp or Ortto, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node

Select the Mailchimp node from the app selection panel on the right.

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Configure the Mailchimp

Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mailchimp

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Run node once

Add the Ortto Node

Next, click the plus (+) icon on the Mailchimp node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Authenticate Ortto

Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.

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Run node once

Configure the Mailchimp and Ortto Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Mailchimp and Ortto Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailchimp, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Mailchimp and Ortto integration works as expected. Depending on your setup, data should flow between Mailchimp and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailchimp and Ortto

Mailchimp + Shopify + Ortto: When a subscriber clicks a specific link in a Mailchimp campaign, their Shopify customer data is updated. This triggers Ortto to tag the customer for personalized e-commerce experiences.

Ortto + Mailchimp + Slack: When a new activity event in Ortto identifies a high-value lead and that lead is a new or updated subscriber in Mailchimp, a message is sent to a Slack channel notifying the sales team.

Mailchimp and Ortto integration alternatives

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

About Ortto

Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.

See how Latenode works

FAQ Mailchimp and Ortto

How can I connect my Mailchimp account to Ortto using Latenode?

To connect your Mailchimp account to Ortto on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailchimp and click on "Connect".
  • Authenticate your Mailchimp and Ortto accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Ortto journeys from new Mailchimp subscribers?

Yes, trigger Ortto journeys directly from new Mailchimp subscribers. Latenode's visual editor simplifies setup; effortlessly automate key marketing touchpoints for enhanced engagement.

What types of tasks can I perform by integrating Mailchimp with Ortto?

Integrating Mailchimp with Ortto allows you to perform various tasks, including:

  • Automatically adding new Mailchimp subscribers to Ortto as contacts.
  • Updating Ortto profiles based on Mailchimp campaign activity.
  • Triggering personalized Ortto campaigns based on Mailchimp list segment.
  • Syncing Mailchimp unsubscribes with Ortto to maintain clean lists.
  • Creating unified customer profiles using data from both platforms.

How do I handle bounced email events in Mailchimp using Latenode?

Use Latenode to automatically update contact properties in Ortto when a bounce occurs in Mailchimp, ensuring accurate customer data across platforms.

Are there any limitations to the Mailchimp and Ortto integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • Rate limits imposed by Mailchimp and Ortto APIs apply.
  • Initial setup requires valid API keys and appropriate permissions.

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