How to connect Mailchimp and Serper
Create a New Scenario to Connect Mailchimp and Serper
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Serper will be your first step. To do this, click "Choose an app," find Mailchimp or Serper, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Mailchimp node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Mailchimp and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Mailchimp and Serper integration works as expected. Depending on your setup, data should flow between Mailchimp and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Serper
Mailchimp + Serper + Google Sheets: When a new campaign is created in Mailchimp, this flow uses Serper to track keyword rankings. The results are then added to a Google Sheet for tracking and analysis.
Mailchimp + Serper + Slack: When new campaign is created in Mailchimp, Serper searches google for keyword rankings, then sends a message to a Slack channel about the results.
Mailchimp and Serper integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Mailchimp and Serper
How can I connect my Mailchimp account to Serper using Latenode?
To connect your Mailchimp account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead nurturing based on search ranking?
Yes! Latenode lets you trigger personalized Mailchimp campaigns based on Serper search data, enhancing lead engagement with timely, relevant content, all visually.
What types of tasks can I perform by integrating Mailchimp with Serper?
Integrating Mailchimp with Serper allows you to perform various tasks, including:
- Automatically adding new Mailchimp subscribers to targeted search ranking reports.
- Updating Mailchimp subscriber profiles with keyword ranking data from Serper.
- Triggering email campaigns in Mailchimp based on changes in Serper search positions.
- Segmenting Mailchimp lists based on customer search queries identified by Serper.
- Analyzing email campaign performance in relation to keyword ranking trends from Serper.
CanIusejavascripttocustomizeMailchimpandSerperdata?
Absolutely! Latenode enables custom JavaScript functions to transform and enrich Mailchimp and Serper data for advanced workflow control.
Are there any limitations to the Mailchimp and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailchimp and Serper API might affect high-volume data processing.
- Complex data transformations may require advanced JavaScript knowledge.
- Real-time updates depend on the API polling intervals of both Mailchimp and Serper.