How to connect Mailchimp and Smsapi
Create a New Scenario to Connect Mailchimp and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Smsapi will be your first step. To do this, click "Choose an app," find Mailchimp or Smsapi, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Smsapi Node
Next, click the plus (+) icon on the Mailchimp node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

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Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the Mailchimp and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Mailchimp, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Smsapi integration works as expected. Depending on your setup, data should flow between Mailchimp and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Smsapi
Mailchimp + Shopify + Smsapi: When a new subscriber joins a Mailchimp audience, a discount code is retrieved from Shopify, and a welcome SMS message containing the code is sent via Smsapi.
Calendly + Mailchimp + Smsapi: When a new Calendly invitee is created, the automation finds corresponding member in Mailchimp and send reminder SMS via Smsapi.
Mailchimp and Smsapi integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
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FAQ Mailchimp and Smsapi
How can I connect my Mailchimp account to Smsapi using Latenode?
To connect your Mailchimp account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS updates for new Mailchimp subscribers?
Yes, you can! Latenode allows automated workflows that trigger SMS messages via Smsapi for each new Mailchimp subscriber, ensuring immediate welcome and engagement.
What types of tasks can I perform by integrating Mailchimp with Smsapi?
Integrating Mailchimp with Smsapi allows you to perform various tasks, including:
- Sending SMS confirmations for new Mailchimp subscriptions.
- Notifying subscribers about Mailchimp email campaigns via SMS.
- Updating contact information across both platforms automatically.
- Triggering SMS-based surveys after Mailchimp email interactions.
- Personalizing SMS messages based on Mailchimp list segmentation.
Can I use JavaScript to transform data between Mailchimp and Smsapi?
Yes! Latenode allows you to use custom JavaScript code to format and transform data passing between Mailchimp and Smsapi, creating personalized experiences.
Are there any limitations to the Mailchimp and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailchimp and Smsapi still apply.
- Complex data transformations may require advanced JavaScript knowledge.
- Integration depends on the stability of Mailchimp and Smsapi APIs.