How to connect Mailchimp and Square
Create a New Scenario to Connect Mailchimp and Square
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Square will be your first step. To do this, click "Choose an app," find Mailchimp or Square, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Square Node
Next, click the plus (+) icon on the Mailchimp node, select Square from the list of available apps, and choose the action you need from the list of nodes within Square.

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Square

Authenticate Square
Now, click the Square node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Square settings. Authentication allows you to use Square through Latenode.
Configure the Mailchimp and Square Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Square Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Square
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailchimp, Square, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Square integration works as expected. Depending on your setup, data should flow between Mailchimp and Square (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Square
Mailchimp + Slack: When a new subscriber is added to a Mailchimp list, a notification is sent to a specified Slack channel to alert the team.
Square + Mailchimp + Google Sheets: When a new customer is created in Square, their information is added to a Mailchimp list and recorded in a Google Sheet for tracking and marketing purposes.
Mailchimp and Square integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Square
Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.
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See how Latenode works
FAQ Mailchimp and Square
How can I connect my Mailchimp account to Square using Latenode?
To connect your Mailchimp account to Square on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Square accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Square customers to Mailchimp lists?
Yes, with Latenode you can easily sync Square customers to Mailchimp. This ensures your marketing lists are always up-to-date, driving better campaign results with targeted messaging.
What types of tasks can I perform by integrating Mailchimp with Square?
Integrating Mailchimp with Square allows you to perform various tasks, including:
- Add new Square customers to a Mailchimp audience.
- Update customer information in Mailchimp from Square data.
- Trigger email campaigns in Mailchimp based on Square purchases.
- Segment Mailchimp lists based on Square purchase history.
- Send personalized welcome emails via Mailchimp after Square transactions.
Can I use JavaScript code to transform data between Mailchimp and Square?
Yes, Latenode's JavaScript blocks allow you to transform data as needed. Process addresses, dates, currencies, and more with custom code easily.
Are there any limitations to the Mailchimp and Square integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require advanced JavaScript knowledge.
- Rate limits imposed by Mailchimp and Square may affect high-volume workflows.
- Custom fields in Mailchimp and Square might need manual mapping.