How to connect Mailchimp and Wave
Create a New Scenario to Connect Mailchimp and Wave
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Wave will be your first step. To do this, click "Choose an app," find Mailchimp or Wave, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wave Node
Next, click the plus (+) icon on the Mailchimp node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.

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Authenticate Wave
Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.
Configure the Mailchimp and Wave Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Wave Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Wave integration works as expected. Depending on your setup, data should flow between Mailchimp and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Wave
WooCommerce + Mailchimp + Wave: When a new customer is created in WooCommerce, their information is sent to Mailchimp to add them as a subscriber. A corresponding customer profile is then created in Wave for invoicing and accounting purposes.
Stripe + Wave + Mailchimp: When a payment fails in Stripe (captured by New Events trigger), the customer details are updated in Wave to reflect the payment issue. Then, a targeted email campaign is triggered in Mailchimp to help recover the payment.
Mailchimp and Wave integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Wave
Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.
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FAQ Mailchimp and Wave
How can I connect my Mailchimp account to Wave using Latenode?
To connect your Mailchimp account to Wave on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Wave accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate invoice creation after a Mailchimp campaign?
Yes, you can! Latenode lets you automatically create Wave invoices for new Mailchimp subscribers or campaign responders. This saves time and ensures accurate billing.
What types of tasks can I perform by integrating Mailchimp with Wave?
Integrating Mailchimp with Wave allows you to perform various tasks, including:
- Add new Mailchimp subscribers as customers in Wave automatically.
- Create Wave invoices for purchases made through Mailchimp campaigns.
- Update customer information in Wave when a Mailchimp subscriber updates their profile.
- Track campaign ROI by linking Mailchimp data with Wave financial reports.
- Send personalized Wave invoices based on Mailchimp segment data.
How do I handle failed Mailchimp updates in Latenode workflows?
Latenode’s error handling allows you to automatically retry failed updates or send notifications to your team, ensuring data integrity.
Are there any limitations to the Mailchimp and Wave integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript code.
- Real-time synchronization is subject to API rate limits.
- Historical data migration may require manual configuration.