How to connect Mailchimp and Zoho CRM
Create a New Scenario to Connect Mailchimp and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Zoho CRM will be your first step. To do this, click "Choose an app," find Mailchimp or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Mailchimp node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

Mailchimp
⚙

Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Mailchimp and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Zoho CRM
Trigger on Webhook
⚙
Mailchimp
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Mailchimp, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Zoho CRM integration works as expected. Depending on your setup, data should flow between Mailchimp and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and Zoho CRM
Mailchimp + Calendly: When a new subscriber is added to a Mailchimp list, automatically send them an invite to schedule a sales consultation via Calendly.
Zoho CRM + Mailchimp + Slack: When a new lead is created or updated in Zoho CRM, automatically add them to a Mailchimp list and send a notification to a Slack channel.
Mailchimp and Zoho CRM integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
Similar apps
Related categories

About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
Similar apps
Related categories
See how Latenode works
FAQ Mailchimp and Zoho CRM
How can I connect my Mailchimp account to Zoho CRM using Latenode?
To connect your Mailchimp account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Mailchimp subscribers to Zoho CRM?
Yes, you can! Latenode automates subscriber syncing using visual workflows. This ensures your Zoho CRM always has the latest contact information, enhancing your sales and marketing efforts.
What types of tasks can I perform by integrating Mailchimp with Zoho CRM?
Integrating Mailchimp with Zoho CRM allows you to perform various tasks, including:
- Automatically adding new Mailchimp subscribers to Zoho CRM as leads.
- Updating contact information in Zoho CRM based on Mailchimp activity.
- Triggering email campaigns in Mailchimp from Zoho CRM deal stage changes.
- Segmenting Zoho CRM contacts based on Mailchimp campaign engagement.
- Creating new Zoho CRM tasks when a subscriber opens a Mailchimp email.
Can I use JavaScript to transform data between Mailchimp and Zoho CRM?
Yes! Latenode offers JavaScript code blocks, letting you customize data mappings for seamless integration between Mailchimp and Zoho CRM fields.
Are there any limitations to the Mailchimp and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data migration may require manual setup for large datasets.
- Complex custom fields might need JavaScript for proper data mapping.
- API rate limits of Mailchimp and Zoho CRM may affect high-volume syncing.