Mailerlite and Bigin by Zoho CRM Integration

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Automatically add new Mailerlite subscribers as Bigin by Zoho CRM contacts and enrich data using custom JavaScript nodes, all while scaling affordably thanks to Latenode's execution-based pricing.

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Mailerlite

Bigin by Zoho CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailerlite and Bigin by Zoho CRM

Create a New Scenario to Connect Mailerlite and Bigin by Zoho CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Mailerlite or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node

Select the Mailerlite node from the app selection panel on the right.

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Mailerlite

Configure the Mailerlite

Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mailerlite

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Sign In

Run node once

Add the Bigin by Zoho CRM Node

Next, click the plus (+) icon on the Mailerlite node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Mailerlite

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Authenticate Bigin by Zoho CRM

Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.

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Mailerlite

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Sign In

Run node once

Configure the Mailerlite and Bigin by Zoho CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Bigin by Zoho CRM Oauth 2.0

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The action ID

Run node once

Set Up the Mailerlite and Bigin by Zoho CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailerlite, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Mailerlite and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailerlite and Bigin by Zoho CRM

Mailerlite + Bigin by Zoho CRM + Google Sheets: When a new subscriber is created in Mailerlite, a new contact is created in Bigin by Zoho CRM, and then the contact's information is added as a new row in a Google Sheet.

Mailerlite + Bigin by Zoho CRM + Slack: When a contact is added to a group in Mailerlite, create a contact in Bigin by Zoho CRM, and then send a message to a Slack channel to alert the sales team.

Mailerlite and Bigin by Zoho CRM integration alternatives

About Mailerlite

Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.

About Bigin by Zoho CRM

Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.

See how Latenode works

FAQ Mailerlite and Bigin by Zoho CRM

How can I connect my Mailerlite account to Bigin by Zoho CRM using Latenode?

To connect your Mailerlite account to Bigin by Zoho CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailerlite and click on "Connect".
  • Authenticate your Mailerlite and Bigin by Zoho CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I add new Mailerlite subscribers from Bigin contacts?

Yes, easily! Latenode lets you automate adding Bigin contacts to Mailerlite, enriching data with AI and custom logic for targeted campaigns and personalized communication.

What types of tasks can I perform by integrating Mailerlite with Bigin by Zoho CRM?

Integrating Mailerlite with Bigin by Zoho CRM allows you to perform various tasks, including:

  • Automatically adding new Bigin leads to Mailerlite as subscribers.
  • Updating contact information in Mailerlite when changes occur in Bigin.
  • Triggering email campaigns in Mailerlite based on Bigin deal stages.
  • Segmenting Mailerlite subscribers based on Bigin contact properties.
  • Creating Bigin tasks when a subscriber clicks a link in Mailerlite.

Can I use custom fields from Mailerlite in my Bigin automations?

Yes, Latenode allows you to access and use custom fields from Mailerlite within your Bigin automations for highly personalized workflows.

Are there any limitations to the Mailerlite and Bigin by Zoho CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex workflows with extremely high data volumes may require optimization.
  • Real-time updates depend on the API limits of both Mailerlite and Bigin.
  • Some advanced Mailerlite features might not have direct equivalents in Bigin.

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