How to connect Mailerlite and Close CRM
Create a New Scenario to Connect Mailerlite and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Close CRM will be your first step. To do this, click "Choose an app," find Mailerlite or Close CRM, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Mailerlite node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


Mailerlite
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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Mailerlite and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailerlite, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Close CRM integration works as expected. Depending on your setup, data should flow between Mailerlite and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Close CRM
Mailerlite + Close CRM + Calendly: When a new subscriber is created in Mailerlite, a new lead is created in Close CRM. Then, a Calendly link is retrieved and can be sent to the lead via Close CRM for scheduling a sales call.
Close CRM + Mailerlite + Slack: When a lead status changes in Close CRM, the lead is automatically added to a Mailerlite list. A notification is then sent to the sales team in Slack to inform them of the change.
Mailerlite and Close CRM integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Mailerlite and Close CRM
How can I connect my Mailerlite account to Close CRM using Latenode?
To connect your Mailerlite account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Mailerlite subscribers to Close CRM?
Yes! Latenode allows real-time syncing. Automatically create new Close CRM leads from Mailerlite subscribers, enhancing sales follow-up and targeting based on email engagement.
What types of tasks can I perform by integrating Mailerlite with Close CRM?
Integrating Mailerlite with Close CRM allows you to perform various tasks, including:
- Create or update Close CRM leads from new Mailerlite subscribers.
- Add Close CRM leads to specific Mailerlite groups based on deal stages.
- Trigger Mailerlite email campaigns when a lead reaches a key stage in Close CRM.
- Update lead information in Close CRM based on Mailerlite email activity.
- Track email campaign performance from Mailerlite within Close CRM.
HowdoIuseJavaScripttoenhanceMailerlite+CloseCRMflows?
Latenode lets you add custom JavaScript functions for advanced data manipulation, creating highly tailored integrations beyond simple data transfer between Mailerlite and Close CRM.
Are there any limitations to the Mailerlite and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript.
- Real-time updates depend on the API limits of both Mailerlite and Close CRM.
- Historical data migration requires a separate workflow design.