Mailerlite and Enrich Layer Integration

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Automatically enrich new Mailerlite subscribers with comprehensive data from Enrich Layer. With Latenode’s no-code visual editor, customize data fields and streamline marketing automation, paying only for execution time instead of per-step.

Mailerlite + Enrich Layer integration

Connect Mailerlite and Enrich Layer in minutes with Latenode.

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Mailerlite

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailerlite and Enrich Layer

Create a New Scenario to Connect Mailerlite and Enrich Layer

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Enrich Layer will be your first step. To do this, click "Choose an app," find Mailerlite or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node

Select the Mailerlite node from the app selection panel on the right.

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Mailerlite

Configure the Mailerlite

Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mailerlite

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Connect Mailerlite

Sign In

Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the Mailerlite node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Mailerlite

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Mailerlite

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Enrich Layer

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Connect Enrich Layer

Sign In

Run node once

Configure the Mailerlite and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mailerlite

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Connect Enrich Layer

Enrich Layer Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Mailerlite and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Enrich Layer

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Trigger on Webhook

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Mailerlite

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Mailerlite, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Enrich Layer integration works as expected. Depending on your setup, data should flow between Mailerlite and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailerlite and Enrich Layer

Mailerlite + Enrich Layer + Google Sheets: When a new subscriber is created in Mailerlite, Enrich Layer enriches the contact with job title and location data. The enriched data is then added as a new row in Google Sheets for segmentation purposes.

Enrich Layer + Mailerlite + Slack: When Enrich Layer identifies a contact, Enrich Layer identifies them as high value (this is an assumption as there is no trigger). The identified contact is added to a Mailerlite campaign and a notification is sent to a sales channel in Slack.

Mailerlite and Enrich Layer integration alternatives

About Mailerlite

Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

See how Latenode works

FAQ Mailerlite and Enrich Layer

How can I connect my Mailerlite account to Enrich Layer using Latenode?

To connect your Mailerlite account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailerlite and click on "Connect".
  • Authenticate your Mailerlite and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich new Mailerlite subscribers automatically?

Yes, you can! Latenode allows you to enrich new Mailerlite subscribers with Enrich Layer data automatically. Get deeper insights with no-code workflows that trigger on new signups, improving your segmentation.

What types of tasks can I perform by integrating Mailerlite with Enrich Layer?

Integrating Mailerlite with Enrich Layer allows you to perform various tasks, including:

  • Automatically update subscriber data in Mailerlite with enriched information.
  • Segment Mailerlite subscribers based on Enrich Layer data points.
  • Trigger personalized email campaigns based on subscriber firmographic details.
  • Qualify leads in Mailerlite based on enriched company profiles.
  • Clean and update outdated subscriber information using enriched data.

How do I handle bounced email addresses from Mailerlite inside Latenode?

Latenode allows you to create custom workflows to automatically remove bounced emails and update contact data, improving list hygiene and deliverability.

Are there any limitations to the Mailerlite and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits of both Mailerlite and Enrich Layer APIs apply.
  • Complex data transformations may require custom JavaScript code.
  • Enrich Layer coverage varies by region and industry.

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