How to connect Mailerlite and Etsy
Create a New Scenario to Connect Mailerlite and Etsy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Etsy will be your first step. To do this, click "Choose an app," find Mailerlite or Etsy, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Etsy Node
Next, click the plus (+) icon on the Mailerlite node, select Etsy from the list of available apps, and choose the action you need from the list of nodes within Etsy.


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Etsy

Authenticate Etsy
Now, click the Etsy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Etsy settings. Authentication allows you to use Etsy through Latenode.
Configure the Mailerlite and Etsy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Etsy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Etsy
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailerlite, Etsy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Etsy integration works as expected. Depending on your setup, data should flow between Mailerlite and Etsy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Etsy
Etsy + Mailerlite + Slack: When a new transaction occurs in Etsy, the customer's email is added to a Mailerlite group. Then, a notification is sent to a Slack channel to alert the sales team.
Etsy + Mailerlite + Google Sheets: When a new transaction occurs in Etsy, the customer's email is added to Mailerlite. Also, order details are added to a Google Sheet.
Mailerlite and Etsy integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Etsy
Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.
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See how Latenode works
FAQ Mailerlite and Etsy
How can I connect my Mailerlite account to Etsy using Latenode?
To connect your Mailerlite account to Etsy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Etsy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Etsy customers to Mailerlite?
Yes, you can! Latenode's visual editor makes it simple to sync new Etsy customers as Mailerlite subscribers, automating your customer outreach and growing your email list.
What types of tasks can I perform by integrating Mailerlite with Etsy?
Integrating Mailerlite with Etsy allows you to perform various tasks, including:
- Add new Etsy customers to a specific Mailerlite group.
- Send targeted email campaigns based on Etsy purchase history.
- Update customer information in Mailerlite when Etsy data changes.
- Trigger personalized welcome emails for new Etsy customers.
- Track email engagement and update customer tags in Etsy.
How can I segment my Mailerlite subscribers based on Etsy purchase data?
Latenode allows you to use data from Etsy orders to create highly targeted segments in Mailerlite, ensuring your marketing is relevant and effective.
Are there any limitations to the Mailerlite and Etsy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits on the Mailerlite and Etsy APIs may affect workflow speed.
- Complex data transformations might require custom JavaScript code.
- Real-time data synchronization depends on the frequency of API calls.