How to connect Mailerlite and Facebook Conversions
Create a New Scenario to Connect Mailerlite and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailerlite or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Mailerlite node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Mailerlite and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailerlite, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailerlite and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Facebook Conversions
WooCommerce + Mailerlite + Facebook Conversions: When a new order is placed in WooCommerce, find or create a corresponding subscriber in Mailerlite. Then, trigger a Facebook Conversion event to track the purchase as a conversion.
Shopify + Facebook Conversions + Mailerlite: When a new order is placed in Shopify, trigger a Facebook Conversion event. Also, find or create a corresponding subscriber in Mailerlite.
Mailerlite and Facebook Conversions integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Mailerlite and Facebook Conversions
How can I connect my Mailerlite account to Facebook Conversions using Latenode?
To connect your Mailerlite account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email campaign conversions as Facebook events?
Yes, you can! Latenode lets you automatically send Mailerlite campaign data to Facebook Conversions, improving ad targeting and ROI analysis. Scale your marketing with advanced automation.
What types of tasks can I perform by integrating Mailerlite with Facebook Conversions?
Integrating Mailerlite with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating custom audiences in Facebook from new Mailerlite subscribers.
- Sending email engagement data (opens, clicks) to Facebook as custom events.
- Updating Facebook lead ads with information collected from Mailerlite forms.
- Tracking the ROI of Mailerlite email campaigns within Facebook Ads Manager.
- Triggering personalized Facebook ads based on Mailerlite subscriber activity.
Can I use JavaScript to manipulate data between apps?
Yes! Latenode supports JavaScript code blocks, so you can transform data from Mailerlite before sending it to Facebook Conversions, offering unmatched flexibility.
Are there any limitations to the Mailerlite and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Facebook Conversions API rate limits apply.
- Initial setup requires admin access to both Mailerlite and Facebook accounts.