How to connect Mailerlite and Google Business Profile
Create a New Scenario to Connect Mailerlite and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Google Business Profile will be your first step. To do this, click "Choose an app," find Mailerlite or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Mailerlite node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Mailerlite and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Mailerlite
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Webhook response


Save and Activate the Scenario
After configuring Mailerlite, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mailerlite and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Google Business Profile
Google Business Profile + Mailerlite + Slack: When a new subscriber is created in Mailerlite (presumably via a Google Business Profile promotion), a notification is sent to a specified Slack channel to alert the marketing team.
Google Business Profile + Mailerlite + Google Sheets: When a new review or update occurs on Google Business Profile, subscriber email or contact details are extracted, that subscriber is added to a Mailerlite list, and the data is also added to a Google Sheet for tracking leads.
Mailerlite and Google Business Profile integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Mailerlite and Google Business Profile
How can I connect my Mailerlite account to Google Business Profile using Latenode?
To connect your Mailerlite account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile from new Mailerlite subscribers?
Yes, you can! Latenode lets you automate updates to your Google Business Profile whenever new subscribers join your Mailerlite lists, ensuring your business info stays fresh with no coding needed.
What types of tasks can I perform by integrating Mailerlite with Google Business Profile?
Integrating Mailerlite with Google Business Profile allows you to perform various tasks, including:
- Automatically add new Mailerlite subscribers as Google Business Profile contacts.
- Update Google Business Profile posts when new Mailerlite campaigns launch.
- Trigger Mailerlite email sequences from Google Business Profile reviews.
- Sync Mailerlite subscriber data with Google Business Profile customer lists.
- Send personalized Mailerlite offers based on Google Business Profile engagement.
HowsecureisMailertliteintegrationwithGoogleBusinessProfileonLatenode?
Latenode uses secure authentication protocols and encryption to protect your Mailerlite and Google Business Profile data, plus detailed logging ensures workflow transparency.
Are there any limitations to the Mailerlite and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits from Mailerlite or Google Business Profile may affect high-volume workflows.
- Custom field mappings require careful configuration to ensure data compatibility.
- Some advanced Google Business Profile features may not be directly supported.