How to connect Mailerlite and Instagram for Business
Create a New Scenario to Connect Mailerlite and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Instagram for Business will be your first step. To do this, click "Choose an app," find Mailerlite or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Mailerlite node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Mailerlite and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailerlite, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Instagram for Business integration works as expected. Depending on your setup, data should flow between Mailerlite and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Instagram for Business
Canva + Instagram for Business + Mailerlite: Automatically create visual content in Canva, then publish it to Instagram. Simultaneously, send a promotional email campaign via Mailerlite announcing the new content.
Facebook Lead Ads + Mailerlite + Instagram for Business: When a new lead is captured from Facebook Lead Ads, automatically add the subscriber to a Mailerlite group for targeted email sequences and post a welcome message on Instagram.
Mailerlite and Instagram for Business integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Mailerlite and Instagram for Business
How can I connect my Mailerlite account to Instagram for Business using Latenode?
To connect your Mailerlite account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Instagram leads to Mailerlite?
Yes, you can! Latenode lets you automate lead capture and add new Instagram followers as Mailerlite subscribers, engaging them faster with targeted email campaigns.
What types of tasks can I perform by integrating Mailerlite with Instagram for Business?
Integrating Mailerlite with Instagram for Business allows you to perform various tasks, including:
- Adding new Instagram followers to a specific Mailerlite group.
- Sending personalized welcome emails to new Instagram followers.
- Updating subscriber details in Mailerlite based on Instagram activity.
- Creating Mailerlite campaigns triggered by Instagram post engagement.
- Tracking email campaign performance based on Instagram ad data.
Can I segment my Mailerlite subscribers using Instagram engagement data?
Yes, with Latenode! Use Instagram engagement to update Mailerlite fields or custom properties, enabling targeted email marketing campaigns based on follower behavior.
Are there any limitations to the Mailerlite and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Mailerlite and Instagram for Business APIs may affect workflow speed.
- Access to historical Instagram data may be restricted by the Instagram API.
- Custom field mapping might require JavaScript knowledge for complex transformations.