Mailerlite and Omnisend Integration

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Sync new Mailerlite subscribers to Omnisend and vice versa, keeping lists current without manual exports. Latenode's visual editor and affordable execution-based pricing makes managing multi-platform campaigns easier and more scalable.

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Mailerlite

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailerlite and Omnisend

Create a New Scenario to Connect Mailerlite and Omnisend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Omnisend will be your first step. To do this, click "Choose an app," find Mailerlite or Omnisend, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node

Select the Mailerlite node from the app selection panel on the right.

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Mailerlite

Configure the Mailerlite

Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mailerlite

Sign In

Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Mailerlite node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Mailerlite

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Mailerlite

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Omnisend

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Connect Omnisend

Sign In

Run node once

Configure the Mailerlite and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Mailerlite and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailerlite, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Omnisend integration works as expected. Depending on your setup, data should flow between Mailerlite and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailerlite and Omnisend

Mailerlite + Omnisend + Shopify: When a new subscriber is created in Mailerlite or Omnisend, the automation checks if a customer with the same email exists in Shopify. If the customer doesn't exist, a new customer profile is created in Shopify.

Mailerlite + Omnisend + Shopify: When a subscriber is added to a group in Mailerlite or Omnisend, their contact information is retrieved. Then, Shopify searches for a customer with the same email. If a customer is found, their information is updated with data from Mailerlite or Omnisend.

Mailerlite and Omnisend integration alternatives

About Mailerlite

Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Mailerlite and Omnisend

How can I connect my Mailerlite account to Omnisend using Latenode?

To connect your Mailerlite account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailerlite and click on "Connect".
  • Authenticate your Mailerlite and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Mailerlite subscribers to Omnisend?

Yes, you can! Latenode allows seamless synchronization, automating contact transfers & ensuring consistent audience data across both platforms, saving time and boosting efficiency.

What types of tasks can I perform by integrating Mailerlite with Omnisend?

Integrating Mailerlite with Omnisend allows you to perform various tasks, including:

  • Add new Mailerlite subscribers to an Omnisend segment.
  • Update contact properties in Omnisend when they change in Mailerlite.
  • Trigger Omnisend email sequences based on Mailerlite campaign activity.
  • Create Mailerlite subscribers from new Omnisend sign-ups.
  • Aggregate email marketing data from both platforms into a single dashboard.

What Mailerlite triggers are available within Latenode's automation flows?

Latenode supports triggers like new subscriber, updated subscriber, campaign sent, and link click, unlocking event-driven automation.

Are there any limitations to the Mailerlite and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript code blocks.
  • Rate limits of Mailerlite and Omnisend APIs apply.
  • Historical data migration requires manual setup.

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