How to connect Mailerlite and Ortto
Create a New Scenario to Connect Mailerlite and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Ortto will be your first step. To do this, click "Choose an app," find Mailerlite or Ortto, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Mailerlite node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.


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Ortto

Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Mailerlite and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailerlite, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Ortto integration works as expected. Depending on your setup, data should flow between Mailerlite and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Ortto
Mailerlite + Ortto: When a subscriber is added to a group in Mailerlite, their details are used to create or update a person in Ortto, ensuring consistent contact information across both platforms.
Shopify + Mailerlite + Ortto: When a new order is placed in Shopify, the customer's information is used to update their subscriber profile in Mailerlite and update their person profile in Ortto.
Mailerlite and Ortto integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Mailerlite and Ortto
How can I connect my Mailerlite account to Ortto using Latenode?
To connect your Mailerlite account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto campaigns from new Mailerlite subscribers?
Yes, you can! Latenode's visual builder makes this easy, triggering personalized Ortto journeys whenever someone joins your Mailerlite list. This ensures consistent customer engagement.
What types of tasks can I perform by integrating Mailerlite with Ortto?
Integrating Mailerlite with Ortto allows you to perform various tasks, including:
- Adding new Mailerlite subscribers to Ortto as new customers.
- Updating Ortto customer profiles with Mailerlite email activity.
- Triggering Mailerlite email campaigns based on Ortto events.
- Segmenting Ortto audiences based on Mailerlite subscription data.
- Creating personalized welcome flows across both platforms.
How can Latenode enhance my Mailerlite automation?
Latenode lets you add custom logic and AI to Mailerlite, parsing data, enriching contacts, and automating complex, multi-platform workflows beyond basic rules.
Are there any limitations to the Mailerlite and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both platforms.
- Complex data transformations may require JavaScript knowledge.
- Rate limits of Mailerlite and Ortto still apply via Latenode.