How to connect Mailerlite and WooCommerce
Create a New Scenario to Connect Mailerlite and WooCommerce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or WooCommerce will be your first step. To do this, click "Choose an app," find Mailerlite or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Mailerlite node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.


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WooCommerce


Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Mailerlite and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Mailerlite, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and WooCommerce integration works as expected. Depending on your setup, data should flow between Mailerlite and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and WooCommerce
WooCommerce + Mailerlite + Slack: When a new order is placed in WooCommerce, the customer is added to a specific group in Mailerlite, and a notification about the new order is sent to a designated Slack channel.
WooCommerce + Mailerlite + Discord bot: Upon a new order in WooCommerce, the customer is added to a Mailerlite list, and a message detailing the order is sent to a specific channel in Discord via a Discord bot.
Mailerlite and WooCommerce integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Mailerlite and WooCommerce
How can I connect my Mailerlite account to WooCommerce using Latenode?
To connect your Mailerlite account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add WooCommerce customers to Mailerlite?
Yes, you can! Latenode's visual builder makes it easy to automatically subscribe new WooCommerce customers to specific Mailerlite groups, improving your email marketing reach.
What types of tasks can I perform by integrating Mailerlite with WooCommerce?
Integrating Mailerlite with WooCommerce allows you to perform various tasks, including:
- Adding new WooCommerce customers as subscribers in Mailerlite.
- Triggering email campaigns based on purchase events.
- Updating subscriber information from WooCommerce orders.
- Segmenting subscribers based on product categories purchased.
- Sending abandoned cart emails via Mailerlite.
What Mailerlite triggers are available within Latenode workflows?
Latenode supports various Mailerlite triggers, including new subscriber, unsubscribe, and campaign completion events. Use them to automate follow-up actions.
Are there any limitations to the Mailerlite and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Rate limits apply based on your Mailerlite and WooCommerce plans.
- Real-time updates depend on webhook availability in both apps.