How to connect Mailerlite and Zoho CRM
Create a New Scenario to Connect Mailerlite and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Zoho CRM will be your first step. To do this, click "Choose an app," find Mailerlite or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.


Mailerlite

Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Mailerlite node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Mailerlite and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Mailerlite, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Zoho CRM integration works as expected. Depending on your setup, data should flow between Mailerlite and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailerlite and Zoho CRM
Mailerlite + Calendly + Zoho CRM: When a new subscriber is added to Mailerlite, schedule a follow-up call via Calendly, and log the scheduled call details in Zoho CRM.
Zoho CRM + Mailerlite + Slack: When a deal is created or updated in Zoho CRM, add the customer to a Mailerlite newsletter and notify the sales team in Slack.
Mailerlite and Zoho CRM integration alternatives

About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Mailerlite and Zoho CRM
How can I connect my Mailerlite account to Zoho CRM using Latenode?
To connect your Mailerlite account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailerlite and click on "Connect".
- Authenticate your Mailerlite and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Mailerlite subscribers to Zoho CRM?
Yes, you can! Latenode allows seamless syncing of new Mailerlite subscribers to Zoho CRM, ensuring your sales team instantly has access to lead information. Leverage advanced logic and custom fields with ease.
What types of tasks can I perform by integrating Mailerlite with Zoho CRM?
Integrating Mailerlite with Zoho CRM allows you to perform various tasks, including:
- Automatically create new leads in Zoho CRM from new Mailerlite subscribers.
- Update Zoho CRM contacts with Mailerlite email campaign activity.
- Trigger personalized email sequences in Mailerlite based on Zoho CRM updates.
- Segment Mailerlite subscribers based on data from Zoho CRM accounts.
- Sync contact information between Mailerlite and Zoho CRM in real-time.
What level of customisation is possible when syncing data?
Latenode allows deep customisation with no-code blocks, JavaScript, and AI, letting you map any field and transform data as it flows between Mailerlite and Zoho CRM.
Are there any limitations to the Mailerlite and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time syncing is subject to API rate limits of both Mailerlite and Zoho CRM.
- Custom fields in Mailerlite and Zoho CRM must be manually mapped within Latenode.