Mailgun and Customer.io Integration

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Connect Mailgun with Customer.io to automate personalized email campaigns based on user behavior. Latenode's visual editor and JavaScript support offer customization beyond standard integrations. Scale affordably with execution-based pricing.

Mailgun + Customer.io integration

Connect Mailgun and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Mailgun

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailgun and Customer.io

Create a New Scenario to Connect Mailgun and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailgun, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailgun or Customer.io will be your first step. To do this, click "Choose an app," find Mailgun or Customer.io, and select the appropriate trigger to start the scenario.

Add the Mailgun Node

Select the Mailgun node from the app selection panel on the right.

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Mailgun

Configure the Mailgun

Click on the Mailgun node to configure it. You can modify the Mailgun URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mailgun

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Connect Mailgun

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Mailgun node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Mailgun

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

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Run node once

Configure the Mailgun and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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The action ID

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Run node once

Set Up the Mailgun and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailgun, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Mailgun and Customer.io integration works as expected. Depending on your setup, data should flow between Mailgun and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailgun and Customer.io

Mailgun + Slack: When a new permanent failure (bounce) occurs in Mailgun, a notification is sent to a specified Slack channel to inform the marketing team about the failed email delivery.

Customer.io + Mailgun + Pipedrive: When a user is added to a specific segment in Customer.io, they receive a welcome email via Mailgun, and a follow-up activity (task) is created in Pipedrive to ensure proactive engagement.

Mailgun and Customer.io integration alternatives

About Mailgun

Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Mailgun and Customer.io

How can I connect my Mailgun account to Customer.io using Latenode?

To connect your Mailgun account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailgun and click on "Connect".
  • Authenticate your Mailgun and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Customer.io emails with Mailgun data?

Yes, easily! Latenode lets you pull Mailgun data into Customer.io. Personalize campaigns with delivery insights improving engagement using our visual editor and code blocks.

What types of tasks can I perform by integrating Mailgun with Customer.io?

Integrating Mailgun with Customer.io allows you to perform various tasks, including:

  • Automatically adding new Mailgun subscribers to Customer.io segments.
  • Triggering Customer.io campaigns based on Mailgun email events (opens, clicks).
  • Updating Customer.io user profiles with data from Mailgun custom headers.
  • Tracking email deliverability issues in Customer.io using Mailgun webhooks.
  • Creating reports in Customer.io based on Mailgun email statistics.

How to handle Mailgun bounces via Customer.io on Latenode?

Latenode allows you to instantly trigger actions in Customer.io for Mailgun bounces. Suppress users or update attributes improving list hygiene and campaign performance.

Are there any limitations to the Mailgun and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of Mailgun and Customer.io still apply.
  • Initial setup requires correctly configuring webhooks.

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