Mailmodo and Facebook Conversions Integration

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Automatically send personalized emails via Mailmodo and track conversions using Facebook Conversions. Latenode's visual editor simplifies setup, while affordable execution-based pricing makes conversion tracking at scale accessible, even with custom JavaScript logic.

Swap Apps

Mailmodo

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailmodo and Facebook Conversions

Create a New Scenario to Connect Mailmodo and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailmodo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailmodo or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailmodo or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailmodo Node

Select the Mailmodo node from the app selection panel on the right.

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Mailmodo

Configure the Mailmodo

Click on the Mailmodo node to configure it. You can modify the Mailmodo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mailmodo

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Connect Mailmodo

Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Mailmodo node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Mailmodo

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Mailmodo

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Configure the Mailmodo and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Facebook Conversions

Facebook Conversions Oauth 2.0

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Select an action *

Select

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The action ID

Run node once

Set Up the Mailmodo and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailmodo, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailmodo and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailmodo and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailmodo and Facebook Conversions

Shopify + Mailmodo + Facebook Conversions: When a new order is placed in Shopify, a personalized email is sent via Mailmodo to the customer, and a purchase event is logged in Facebook Conversions to track ad performance.

Facebook Conversions + Mailmodo + Google Sheets: When a conversion event is registered in Facebook Conversions, a summary email report is sent via Mailmodo, and the event data is logged in Google Sheets for analysis.

Mailmodo and Facebook Conversions integration alternatives

About Mailmodo

Use Mailmodo in Latenode to automate transactional emails and marketing campaigns directly from your workflows. Trigger personalized emails based on CRM updates, e-commerce events, or data transformations. Latenode lets you control Mailmodo with logic, AI, and custom scripts, while avoiding per-step pricing. Optimize your outreach with a visual builder.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Mailmodo and Facebook Conversions

How can I connect my Mailmodo account to Facebook Conversions using Latenode?

To connect your Mailmodo account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailmodo and click on "Connect".
  • Authenticate your Mailmodo and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email conversions as Facebook leads?

Yes, you can! Latenode lets you automatically send Mailmodo conversion data to Facebook Conversions. This provides enriched lead data for targeted ad campaigns and better ROI insights.

What types of tasks can I perform by integrating Mailmodo with Facebook Conversions?

Integrating Mailmodo with Facebook Conversions allows you to perform various tasks, including:

  • Automatically creating Facebook leads from new Mailmodo subscribers.
  • Sending conversion events from Mailmodo to Facebook Conversions.
  • Updating Facebook Custom Audiences based on Mailmodo email engagement.
  • Tracking campaign performance across email and Facebook ads.
  • Personalizing Facebook ad content based on Mailmodo data.

How does Latenode improve Mailmodo's Facebook Conversions integration?

Latenode provides a visual editor, data transformations, and advanced logic—enhancing your integration beyond basic syncing. This offers customization and scaling capabilities.

Are there any limitations to the Mailmodo and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Mailmodo prior to integration setup isn't automatically synced.
  • Custom event tracking may require basic knowledge of JavaScript for data mapping.
  • Facebook Conversions API rate limits may impact high-volume data syncing.

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