Mautic and Shopify Integration

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Sync Shopify customer data to Mautic for targeted marketing. Latenode's visual editor makes it easier to build complex segmentation logic, while affordable pricing lets you scale without cost concerns.

Swap Apps

Mautic

Shopify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mautic and Shopify

Create a New Scenario to Connect Mautic and Shopify

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mautic, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mautic or Shopify will be your first step. To do this, click "Choose an app," find Mautic or Shopify, and select the appropriate trigger to start the scenario.

Add the Mautic Node

Select the Mautic node from the app selection panel on the right.

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Mautic

Configure the Mautic

Click on the Mautic node to configure it. You can modify the Mautic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mautic

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Connect Mautic

Sign In

Run node once

Add the Shopify Node

Next, click the plus (+) icon on the Mautic node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

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Mautic

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Shopify

Authenticate Shopify

Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.

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Mautic

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Shopify

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Connect Shopify

Sign In

Run node once

Configure the Mautic and Shopify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Shopify Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Mautic and Shopify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mautic, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mautic and Shopify integration works as expected. Depending on your setup, data should flow between Mautic and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mautic and Shopify

Mautic + Shopify + Slack: When a contact is tagged as 'high value' in Mautic, and then makes a purchase on Shopify (detected via new order), a notification is sent to the sales team in Slack.

Shopify + Mautic + Discord: When a customer purchases a specific product on Shopify, they are added to a Mautic segment (by creating/updating a contact) and then a welcome message is sent to them on Discord (since Discord isn't a valid app, the flow sends the welcome message to Slack instead).

Mautic and Shopify integration alternatives

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360° view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

Related categories

Mautic + Shopify integration

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FAQ Mautic and Shopify

How can I connect my Mautic account to Shopify using Latenode?

To connect your Mautic account to Shopify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mautic and click on "Connect".
  • Authenticate your Mautic and Shopify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I segment Shopify customers in Mautic based on purchase history?

Yes, you can! Latenode's flexible data mapping allows you to sync purchase data and trigger targeted Mautic campaigns, boosting customer engagement and sales.

What types of tasks can I perform by integrating Mautic with Shopify?

Integrating Mautic with Shopify allows you to perform various tasks, including:

  • Add new Shopify customers to a Mautic list automatically.
  • Trigger personalized email campaigns for specific Shopify products.
  • Update contact properties in Mautic based on Shopify order status.
  • Send abandoned cart reminders via Mautic based on Shopify data.
  • Create Mautic segments based on Shopify customer purchase frequency.

Can I use custom fields from Shopify within Mautic on Latenode?

Yes, Latenode supports custom field mapping, allowing you to leverage all your Shopify data within Mautic for personalized communication.

Are there any limitations to the Mautic and Shopify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of the Mautic and Shopify APIs may impact large data syncs.
  • Historical data migration might require manual configuration.

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