Microsoft Power BI and Omnisend Integration

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Visualize Omnisend campaign performance in Microsoft Power BI for smarter marketing. Latenode's visual editor simplifies the integration, offering flexible logic and affordable scaling for data-driven decisions.

Microsoft Power BI + Omnisend integration

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Microsoft Power BI

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Microsoft Power BI and Omnisend

Create a New Scenario to Connect Microsoft Power BI and Omnisend

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Power BI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Power BI or Omnisend will be your first step. To do this, click "Choose an app," find Microsoft Power BI or Omnisend, and select the appropriate trigger to start the scenario.

Add the Microsoft Power BI Node

Select the Microsoft Power BI node from the app selection panel on the right.

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Microsoft Power BI

Configure the Microsoft Power BI

Click on the Microsoft Power BI node to configure it. You can modify the Microsoft Power BI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Microsoft Power BI node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Configure the Microsoft Power BI and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Microsoft Power BI and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Microsoft Power BI, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Microsoft Power BI and Omnisend integration works as expected. Depending on your setup, data should flow between Microsoft Power BI and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Microsoft Power BI and Omnisend

Omnisend + Google Sheets + Microsoft Power BI: When a custom event is triggered in Omnisend (e.g., campaign send or open), add a row to a Google Sheet with event details. Then, use Power BI to visualize this campaign performance data.

Shopify + Omnisend + Microsoft Power BI: Track new orders in Shopify. When a new order is placed, the data is sent to Omnisend to trigger a customer event. This data is then sent to Microsoft Power BI to create a dashboard of sales data with Omnisend campaigns.

Microsoft Power BI and Omnisend integration alternatives

About Microsoft Power BI

Use Power BI in Latenode to automate report generation and data analysis. Trigger report refreshes based on real-time events, then use Latenode to share insights across your team via Slack, email, or other apps. Automate your analytics pipeline and react faster, without manual Power BI updates. Latenode adds scheduling and distribution.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Microsoft Power BI and Omnisend

How can I connect my Microsoft Power BI account to Omnisend using Latenode?

To connect your Microsoft Power BI account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Microsoft Power BI and click on "Connect".
  • Authenticate your Microsoft Power BI and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign performance using Power BI?

Yes, you can! Latenode lets you pull Omnisend data into Power BI for advanced reporting, combining no-code ease with custom JavaScript for ultimate data analysis.

What types of tasks can I perform by integrating Microsoft Power BI with Omnisend?

Integrating Microsoft Power BI with Omnisend allows you to perform various tasks, including:

  • Visualize Omnisend campaign data in customizable Power BI dashboards.
  • Automatically update Power BI reports with new Omnisend data.
  • Trigger Omnisend actions based on Power BI data thresholds.
  • Analyze customer segmentation data from Omnisend in Power BI.
  • Create combined reports showing marketing and business performance.

Can I use custom JavaScript to transform data before reporting?

Yes! Latenode supports custom JavaScript, allowing you to manipulate Omnisend and Power BI data for tailored analysis.

Are there any limitations to the Microsoft Power BI and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the APIs of both services.
  • Complex data transformations may require JavaScript knowledge.
  • Initial setup might need some understanding of both platforms.

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