How to connect Microsoft SQL Server and HubSpot
Create a New Scenario to Connect Microsoft SQL Server and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or HubSpot will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or HubSpot, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.


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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Microsoft SQL Server and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Microsoft SQL Server, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and HubSpot integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and HubSpot
Microsoft SQL Server + HubSpot + Slack: When a new or updated row appears in SQL Server, the automation checks if the corresponding contact exists in HubSpot. If not, it creates a new contact. Finally, it sends a Slack message to the sales team notifying them of the new lead.
HubSpot + Microsoft SQL Server + Google Sheets: When a contact is updated or created in HubSpot, the automation executes a query on Microsoft SQL Server to retrieve relevant data. This data, along with the updated HubSpot contact properties, is then added as a new row in a Google Sheet for analysis.
Microsoft SQL Server and HubSpot integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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FAQ Microsoft SQL Server and HubSpot
How can I connect my Microsoft SQL Server account to HubSpot using Latenode?
To connect your Microsoft SQL Server account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update HubSpot contacts from SQL data?
Yes, Latenode allows this! Automatically update HubSpot contact properties directly from your Microsoft SQL Server database, ensuring your CRM data is always accurate and up-to-date.
What types of tasks can I perform by integrating Microsoft SQL Server with HubSpot?
Integrating Microsoft SQL Server with HubSpot allows you to perform various tasks, including:
- Creating new HubSpot contacts from new SQL Server database entries.
- Updating HubSpot deals based on changes in your SQL Server inventory data.
- Triggering email campaigns in HubSpot from SQL Server database events.
- Syncing customer data between Microsoft SQL Server and HubSpot in real-time.
- Generating custom reports in HubSpot using data from Microsoft SQL Server.
How do I handle large data volumes from SQL Server?
Latenode's robust architecture efficiently handles large datasets, allowing you to process significant Microsoft SQL Server data for your HubSpot integrations.
Are there any limitations to the Microsoft SQL Server and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires understanding of both Microsoft SQL Server and HubSpot data structures.
- Complex SQL queries may require custom JavaScript nodes for advanced data manipulation.
- Real-time data sync is subject to API rate limits imposed by Microsoft SQL Server and HubSpot.