How to connect Microsoft SQL Server and Mailchimp
Create a New Scenario to Connect Microsoft SQL Server and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Mailchimp will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.


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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Microsoft SQL Server and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Microsoft SQL Server, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Mailchimp integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Mailchimp
Typeform + Microsoft SQL Server + Mailchimp: When a new submission is received in Typeform, the data is added as a new row in a Microsoft SQL Server database. The subscriber is then added or updated in a specified Mailchimp audience.
Mailchimp + Microsoft SQL Server + Slack: When a Mailchimp campaign fails, subscriber data related to that campaign is pulled from a Microsoft SQL Server database and a message is sent to a specified Slack channel to alert the team for analysis.
Microsoft SQL Server and Mailchimp integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Microsoft SQL Server and Mailchimp
How can I connect my Microsoft SQL Server account to Mailchimp using Latenode?
To connect your Microsoft SQL Server account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new SQL leads to Mailchimp audiences?
Yes, Latenode automates syncing new Microsoft SQL Server leads to Mailchimp, ensuring audience lists are current. Use visual blocks or JavaScript for custom transformations, scaling your outreach efforts.
What types of tasks can I perform by integrating Microsoft SQL Server with Mailchimp?
Integrating Microsoft SQL Server with Mailchimp allows you to perform various tasks, including:
- Add new Microsoft SQL Server database entries as Mailchimp subscribers.
- Update Mailchimp subscriber data based on Microsoft SQL Server changes.
- Segment Mailchimp audiences using Microsoft SQL Server data attributes.
- Trigger personalized Mailchimp campaigns from Microsoft SQL Server events.
- Track campaign performance in Microsoft SQL Server using webhooks.
Can Latenode handle large Microsoft SQL Server datasets effectively?
Yes, Latenode is designed for scalable data operations. Process massive Microsoft SQL Server datasets with efficient workflows, handling large volumes easily using built-in tools.
Are there any limitations to the Microsoft SQL Server and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Rate limits of Microsoft SQL Server and Mailchimp APIs apply.
- Initial setup requires understanding of database schemas.