How to connect Missive and HubSpot
Create a New Scenario to Connect Missive and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Missive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Missive or HubSpot will be your first step. To do this, click "Choose an app," find Missive or HubSpot, and select the appropriate trigger to start the scenario.

Add the Missive Node
Select the Missive node from the app selection panel on the right.

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Add the HubSpot Node
Next, click the plus (+) icon on the Missive node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Missive and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Missive and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Missive, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Missive and HubSpot integration works as expected. Depending on your setup, data should flow between Missive and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Missive and HubSpot
Missive + HubSpot + Slack: When a new conversation is started in Missive, the workflow checks if the conversation content matches specific keywords. If the keywords are found, a task is created in HubSpot and a message is sent to a designated Slack channel to alert the team.
HubSpot + Missive + Google Sheets: When a new contact is created in HubSpot, the workflow retrieves the contact's details and any associated conversation data from Missive. It then logs this information, including contact properties and conversation content, into a new row in a Google Sheet for reporting and analysis.
Missive and HubSpot integration alternatives
About Missive
Centralize team comms in Missive and automate actions via Latenode. Monitor email, social media, and SMS, then trigger workflows based on content or sender. Automatically create tasks, update records, or send alerts. Use Latenode's visual editor and scripting for custom rules and integrations, eliminating manual triage and speeding responses.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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FAQ Missive and HubSpot
How can I connect my Missive account to HubSpot using Latenode?
To connect your Missive account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Missive and click on "Connect".
- Authenticate your Missive and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create HubSpot contacts from new Missive conversations?
Yes, you can! Latenode enables this with visual workflows, automatically creating or updating HubSpot contacts based on new Missive conversations. Improve lead management and personalize interactions.
What types of tasks can I perform by integrating Missive with HubSpot?
Integrating Missive with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from Missive conversations automatically.
- Update existing HubSpot contacts based on Missive interaction details.
- Log Missive conversations as activities in HubSpot.
- Trigger automated email sequences in HubSpot from Missive.
- Analyze Missive conversation sentiment and update HubSpot properties.
CanIuseJavaScripttoshapeMissivedataforHubSpotinLatenode?
Yes! Latenode's JavaScript blocks enable complex data transformations. Easily format Missive data before it reaches HubSpot, ensuring optimal data quality.
Are there any limitations to the Missive and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Missive data before integration might not be automatically synced to HubSpot.
- Complex custom field mappings in HubSpot may require JavaScript for precise data transfer.
- Rate limits on the Missive and HubSpot APIs can affect high-volume data processing.