How to connect Mixpanel and Smsapi
Create a New Scenario to Connect Mixpanel and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Smsapi will be your first step. To do this, click "Choose an app," find Mixpanel or Smsapi, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Smsapi Node
Next, click the plus (+) icon on the Mixpanel node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.


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Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the Mixpanel and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Smsapi
Trigger on Webhook
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Mixpanel
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Smsapi integration works as expected. Depending on your setup, data should flow between Mixpanel and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Smsapi
Mixpanel + Smsapi + Slack: When a significant drop in user engagement is detected in Mixpanel (identified by tracking a specific event), an SMS message is sent to the team lead via Smsapi. The team is then alerted on Slack with a summary of the drop-off event and instructions for immediate action.
Smsapi + Mixpanel + Google Sheets: When an SMS message is sent via Smsapi, Mixpanel tracks the event, and campaign performance data is logged into a Google Sheets spreadsheet. This includes SMS delivery status and any associated user conversions tracked by Mixpanel.
Mixpanel and Smsapi integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
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FAQ Mixpanel and Smsapi
How can I connect my Mixpanel account to Smsapi using Latenode?
To connect your Mixpanel account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS notifications based on Mixpanel events using Smsapi?
Yes, you can! Latenode's visual editor makes it easy to trigger SMS messages via Smsapi when specific events occur in Mixpanel, enhancing user engagement with timely alerts.
What types of tasks can I perform by integrating Mixpanel with Smsapi?
Integrating Mixpanel with Smsapi allows you to perform various tasks, including:
- Send SMS alerts for critical user actions tracked in Mixpanel.
- Notify users via SMS when they reach specific milestones.
- Send personalized offers via SMS based on Mixpanel user segments.
- Trigger SMS surveys after users complete key events in Mixpanel.
- Send account updates and reminders through SMS triggered by Mixpanel.
Can I use advanced JavaScript functions to transform Mixpanel data before sending it to Smsapi?
Yes! Latenode allows using JavaScript blocks to format data or add custom logic before sending Mixpanel data to Smsapi for personalized SMS campaigns.
Are there any limitations to the Mixpanel and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require advanced JavaScript knowledge.
- SMS delivery rates depend on Smsapi’s service and regional regulations.
- Real-time data processing is subject to Mixpanel’s API rate limits.