How to connect Moco and Google Ads
Create a New Scenario to Connect Moco and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moco, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moco or Google Ads will be your first step. To do this, click "Choose an app," find Moco or Google Ads, and select the appropriate trigger to start the scenario.

Add the Moco Node
Select the Moco node from the app selection panel on the right.

Moco
Add the Google Ads Node
Next, click the plus (+) icon on the Moco node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Moco and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moco and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Moco, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Moco and Google Ads integration works as expected. Depending on your setup, data should flow between Moco and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moco and Google Ads
Google Ads + Moco + Slack: When a new event is triggered in Moco, find associated leads. If a Google Ads conversion matches the new lead, a Slack message is sent to the team.
Google Ads + Moco + Google Sheets: Get campaign data from Google Ads and project data from Moco. Add all gathered information to Google Sheets to monitor campaign performance alongside project profitability.
Moco and Google Ads integration alternatives
About Moco
Use Moco in Latenode to track time and expenses. Automate reporting, invoice creation, and project budget monitoring. Connect Moco to accounting or CRM systems for streamlined financial workflows. Build flexible, customized solutions without code, and scale automations as your business grows inside Latenode's visual environment.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Moco and Google Ads
How can I connect my Moco account to Google Ads using Latenode?
To connect your Moco account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moco and click on "Connect".
- Authenticate your Moco and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads based on Moco project budgets?
Yes, you can! Latenode's visual editor makes this easy. Automatically pause or adjust underperforming Google Ads campaigns when a Moco project nears its budget, preventing overspending.
What types of tasks can I perform by integrating Moco with Google Ads?
Integrating Moco with Google Ads allows you to perform various tasks, including:
- Pausing Google Ads campaigns when a related Moco project is completed.
- Adjusting ad spend based on real-time project budget status in Moco.
- Generating reports combining Moco project data with Google Ads performance.
- Creating Moco projects automatically when new Google Ads leads are captured.
- Triggering Google Ads A/B tests based on Moco project timelines.
How can I use JavaScript with my Moco and Google Ads automation?
Latenode enables custom JavaScript code within workflows, letting you transform data between Moco and Google Ads or add complex logic.
Are there any limitations to the Moco and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Rate limits on the Moco or Google Ads APIs can affect workflow speed.
- Historical data migration between the two platforms may require manual setup.