How to connect Moosend and Close CRM
Create a New Scenario to Connect Moosend and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Close CRM will be your first step. To do this, click "Choose an app," find Moosend or Close CRM, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

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Add the Close CRM Node
Next, click the plus (+) icon on the Moosend node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Moosend and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Moosend, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Moosend and Close CRM integration works as expected. Depending on your setup, data should flow between Moosend and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Close CRM
Moosend + Calendly + Close CRM: When a lead clicks a link in a Moosend email, offer them a Calendly link to book a meeting. Upon a new invitee being created in Calendly, update the lead in Close CRM with the meeting details.
Close CRM + Moosend + Slack: When a new lead is created in Close CRM, trigger a welcome email sequence in Moosend. Simultaneously, notify the sales team in Slack about the new lead.
Moosend and Close CRM integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Moosend and Close CRM
How can I connect my Moosend account to Close CRM using Latenode?
To connect your Moosend account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Moosend subscribers to Close CRM?
Yes! With Latenode, automatically sync new Moosend subscribers to Close CRM as leads. Use our visual editor and benefit from advanced data mapping for seamless updates in both platforms.
What types of tasks can I perform by integrating Moosend with Close CRM?
Integrating Moosend with Close CRM allows you to perform various tasks, including:
- Create or update Close CRM leads from new Moosend subscribers.
- Trigger targeted email campaigns in Moosend based on Close CRM deal stages.
- Log Moosend email activity in Close CRM as notes against lead profiles.
- Update Moosend custom fields based on Close CRM lead information.
- Segment Moosend lists using data from Close CRM lead properties.
Can I use JavaScript functions to transform data between Moosend and Close CRM?
Yes, Latenode allows you to use JavaScript for complex data transformations between Moosend and Close CRM, offering flexibility beyond simple field mapping.
Are there any limitations to the Moosend and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require some JavaScript knowledge.
- Initial synchronization of large datasets can take a significant amount of time.
- Real-time updates are subject to API rate limits of both Moosend and Close CRM.