How to connect Moosend and Facebook
Create a New Scenario to Connect Moosend and Facebook
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Facebook will be your first step. To do this, click "Choose an app," find Moosend or Facebook, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

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Add the Facebook Node
Next, click the plus (+) icon on the Moosend node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.

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Authenticate Facebook
Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Configure the Moosend and Facebook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Facebook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Moosend, Facebook, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Moosend and Facebook integration works as expected. Depending on your setup, data should flow between Moosend and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Facebook
Shopify + Moosend + Facebook: When a new order is placed on Shopify, the customer's details are sent to Moosend as a new subscriber. This subscriber is then added to a custom audience in Facebook for retargeting purposes.
Moosend + Google Sheets: When a new subscriber is added to Moosend, their details are added to a Google Sheet for tracking and analysis.
Moosend and Facebook integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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FAQ Moosend and Facebook
How can I connect my Moosend account to Facebook using Latenode?
To connect your Moosend account to Facebook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Facebook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Moosend subscribers to Facebook Custom Audiences?
Yes, you can! Latenode's visual editor and advanced logic allow you to automate this process, ensuring your Facebook ads target the most relevant audience, improving ROI.
What types of tasks can I perform by integrating Moosend with Facebook?
Integrating Moosend with Facebook allows you to perform various tasks, including:
- Sync new Moosend subscribers to a Facebook Custom Audience.
- Create Facebook Lead Ads from new Moosend campaign sign-ups.
- Post Moosend campaign updates automatically to your Facebook page.
- Trigger Moosend email sequences based on Facebook ad engagement.
- Analyze Facebook ad performance data in Moosend reports.
How can I use JavaScript with my Moosend workflows on Latenode?
Latenode allows seamless JavaScript integration, enabling you to manipulate Moosend data, create custom logic, and handle complex data transformations easily.
Are there any limitations to the Moosend and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Moosend and Facebook may affect large data syncs.
- Custom Audience matching depends on the quality of data provided.
- Some advanced Facebook ad targeting options might require custom development.