How to connect Moosend and Facebook Conversions
Create a New Scenario to Connect Moosend and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Facebook Conversions will be your first step. To do this, click "Choose an app," find Moosend or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

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Add the Facebook Conversions Node
Next, click the plus (+) icon on the Moosend node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Moosend and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Moosend, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Moosend and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Moosend and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Facebook Conversions
Moosend + Facebook Conversions + Shopify: When a new subscriber is added to Moosend, track this event as a conversion in Facebook Conversions. Subsequently, find the corresponding customer in Shopify and update their details based on the new subscriber information.
Facebook Conversions + Moosend + Google Sheets: When a new conversion event is registered in Facebook Conversions, create a new subscriber in Moosend with the conversion details. Also, add a new row to a Google Sheet containing the event data and subscriber information for record-keeping and analysis.
Moosend and Facebook Conversions integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Moosend and Facebook Conversions
How can I connect my Moosend account to Facebook Conversions using Latenode?
To connect your Moosend account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email sign-ups as Facebook conversion events?
Yes, you can! Latenode allows you to automatically send Moosend subscriber data to Facebook Conversions, ensuring accurate campaign attribution. Benefit from real-time insights and optimized ad spending.
What types of tasks can I perform by integrating Moosend with Facebook Conversions?
Integrating Moosend with Facebook Conversions allows you to perform various tasks, including:
- Automatically tracking new Moosend subscribers as lead events in Facebook.
- Sending email engagement data (opens, clicks) to Facebook Conversions.
- Creating custom audiences in Facebook based on Moosend segments.
- Triggering personalized Facebook ads based on email campaign performance.
- Updating Facebook customer lists with Moosend contact information.
What Moosend data is accessible for use within Latenode workflows?
Latenode gives you access to subscriber data, campaign statistics, custom fields, and list information from your Moosend account for powerful automation.
Are there any limitations to the Moosend and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API request limits of both platforms.
- Historical data migration might require custom scripting for large datasets.
- Advanced custom event tracking requires familiarity with Facebook Conversions API.