How to connect Moosend and Google Ads
Create a New Scenario to Connect Moosend and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Google Ads will be your first step. To do this, click "Choose an app," find Moosend or Google Ads, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

Moosend
Add the Google Ads Node
Next, click the plus (+) icon on the Moosend node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Moosend and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Moosend, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Moosend and Google Ads integration works as expected. Depending on your setup, data should flow between Moosend and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Google Ads
Facebook Lead Ads + Moosend + Google Ads: When a new lead is submitted in Facebook Lead Ads, the lead's information is used to create a new subscriber in Moosend. Then, the new subscriber information can be sent to Google Ads to create a customer list for targeted advertising.
Google Ads + Moosend + Google Sheets: This workflow retrieves campaign data from Google Ads and uses this information to update subscriber information in Moosend. The data retrieved from Google Ads is then added to a Google Sheets spreadsheet for tracking and analysis.
Moosend and Google Ads integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Moosend and Google Ads
How can I connect my Moosend account to Google Ads using Latenode?
To connect your Moosend account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Moosend subscribers to Google Ads?
Yes, you can! Latenode’s visual editor makes it easy to sync new Moosend subscribers to Google Ads audiences, improving ad targeting without coding.
What types of tasks can I perform by integrating Moosend with Google Ads?
Integrating Moosend with Google Ads allows you to perform various tasks, including:
- Create Google Ads customer lists from new Moosend subscribers.
- Update Google Ads audiences based on Moosend email engagement.
- Pause Google Ads campaigns when Moosend sends a promotional email.
- Trigger personalized Google Ads based on Moosend segment membership.
- Log Moosend email campaign results directly in Google Ads.
Can I use JavaScript code within Moosend automations?
Yes! Latenode allows you to use JavaScript to manipulate data, adding advanced logic to your Moosend workflows.
Are there any limitations to the Moosend and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may require custom implementation.
- Complex audience segmentation logic might need JavaScript.
- Data transfer limits depend on your Moosend and Google Ads plans.