Moosend and Google Analytics Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Connect Moosend to Google Analytics and track email campaign performance directly in your analytics dashboards. Latenode’s visual editor makes custom event tracking easier and more affordable. Plus, scale complex tracking scenarios with JavaScript coding.

Swap Apps

Moosend

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Moosend and Google Analytics

Create a New Scenario to Connect Moosend and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Google Analytics will be your first step. To do this, click "Choose an app," find Moosend or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Moosend Node

Select the Moosend node from the app selection panel on the right.

+
1

Moosend

Configure the Moosend

Click on the Moosend node to configure it. You can modify the Moosend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Moosend

Node type

#1 Moosend

/

Name

Untitled

Connection *

Select

Map

Connect Moosend

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Moosend node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

1

Moosend

+
2

Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

1

Moosend

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Sign In

Run node once

Configure the Moosend and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Moosend

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Google Analytics Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Moosend and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Google Analytics

1

Trigger on Webhook

2

Moosend

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Moosend, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Moosend and Google Analytics integration works as expected. Depending on your setup, data should flow between Moosend and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Moosend and Google Analytics

WooCommerce + Google Analytics + Moosend: When a new order is placed in WooCommerce, track it as a key event in Google Analytics. Based on purchase history, update the customer's segment in Moosend to personalize future email campaigns.

Google Analytics + Moosend + Facebook Ads Campaign Management: When a user triggers a key event in Google Analytics, update their custom fields in Moosend. Then, update Facebook Ads audiences based on these Moosend subscriber lists for retargeting.

Moosend and Google Analytics integration alternatives

About Moosend

Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Moosend and Google Analytics

How can I connect my Moosend account to Google Analytics using Latenode?

To connect your Moosend account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Moosend and click on "Connect".
  • Authenticate your Moosend and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign performance in Google Analytics?

Yes, you can! Latenode allows you to automatically send Moosend campaign data to Google Analytics for advanced reporting. Analyze user behavior triggered by your emails to optimize future campaigns.

What types of tasks can I perform by integrating Moosend with Google Analytics?

Integrating Moosend with Google Analytics allows you to perform various tasks, including:

  • Automatically track website conversions from Moosend email campaigns.
  • Analyze user engagement on your website after clicking Moosend links.
  • Send Moosend unsubscribe events to Google Analytics as custom events.
  • Create personalized user segments in Google Analytics based on Moosend data.
  • Enhance Google Analytics reports with email marketing performance metrics.

What Moosend event triggers are available inside Latenode workflows?

Latenode supports Moosend triggers like new subscriber, campaign sent, or link click. Use these to automate processes or trigger actions in other apps.

Are there any limitations to the Moosend and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Moosend prior to integration won't be automatically synced.
  • The number of custom dimensions in Google Analytics may limit detailed data transfer.
  • Real-time data discrepancies might occur due to API rate limits or processing delays.

Try now