How to connect Moosend and Mixpanel
Create a New Scenario to Connect Moosend and Mixpanel
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moosend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moosend or Mixpanel will be your first step. To do this, click "Choose an app," find Moosend or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Moosend Node
Select the Moosend node from the app selection panel on the right.

Moosend
Add the Mixpanel Node
Next, click the plus (+) icon on the Moosend node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Moosend and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moosend and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Moosend, Mixpanel, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Moosend and Mixpanel integration works as expected. Depending on your setup, data should flow between Moosend and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moosend and Mixpanel
Moosend + Mixpanel + WooCommerce: When a new order is placed in WooCommerce, the customer's information is updated or created in Mixpanel. Then, a custom field value is set for the subscriber in Moosend to reflect the purchase.
Facebook Lead Ads + Mixpanel + Moosend: When a new lead is captured from Facebook Lead Ads, the lead details are used to track an event in Mixpanel. Then, a new subscriber is created in Moosend with the lead's information.
Moosend and Mixpanel integration alternatives
About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360ยฐ view of your users, all visually configured and easily maintained.
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See how Latenode works
FAQ Moosend and Mixpanel
How can I connect my Moosend account to Mixpanel using Latenode?
To connect your Moosend account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moosend and click on "Connect".
- Authenticate your Moosend and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email campaign performance in Mixpanel?
Yes, you can! Latenode's flexible data mapping sends Moosend campaign data to Mixpanel for advanced segmentation and analysis, improving marketing ROI insights.
What types of tasks can I perform by integrating Moosend with Mixpanel?
Integrating Moosend with Mixpanel allows you to perform various tasks, including:
- Automatically adding new Moosend subscribers as identified users in Mixpanel.
- Triggering personalized email campaigns in Moosend based on Mixpanel user behavior.
- Updating user profiles in Mixpanel with email engagement data from Moosend.
- Segmenting Moosend email lists based on Mixpanel cohort analysis.
- Sending event data from Moosend (e.g., email opens, clicks) to Mixpanel.
How can I segment my Moosend lists using Mixpanel data?
Latenode allows you to build custom logic to filter Moosend lists based on Mixpanel properties, creating targeted campaigns. Use JavaScript for advanced rules!
Are there any limitations to the Moosend and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API limits of both Moosend and Mixpanel.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration might need custom scripting.